NDTV enters e-recruitment space with

MUMBAI: E-recruitment seems to be the catch phrase for both portal companies and news broadcasters. NDTV Ltd has entered into this market by launching a job portal--, post the announcement of launching a slew of TV channels, including a Hindi general entertainment channel through NDTV Ventures. 

This move may be an indication that the New Delhi based news broadcaster has set its' eye on the growing internet opportunity. The new recruitment portal is in cooperation with Bangkok based Yello, the parent company of India and owner of multiple classifieds and jobs sites in South East Asia.

Television Eighteen, earlier this year, had picked up a stake in India and Bharat Matrimony Group also expand its offering by adding the job portal, 

According to an official release, NDTVjobs will simply not accept every job and every candidate. It has clearly defined criteria and is the first job site in India to do so: - only jobseekers with at least a Bachelor's degree can register and - each job posting requires a minimum salary of Rs 1,50 lakhs per annum.

NDTVjobs uses blogs, reporting international and national news for recruiters and employers, as well as jobseekers. The training and education section is called Boot Camp and currently offers all training and educational institutes free postings of their courses.

NDTV Media CEO Raj Nayak says: " is a critical addition to our portfolio of online resources for our viewers and subscribers - and it just fits the values and style of NDTV."

Yello CEO and founder Andreas Koestler thinks that NDTV is the ideal partner for our new job site - and so are NDTV's viewers. Yellojobs is about forward thinking educated individuals, who are 'ahead of the curve', exactly NDTV's audience.

NDTV Media EVP Niraj Dutt says: "Yello's competency and experience in creating a great consumer experience in running their classifieds sites in Asia was one of the keys to our partnership - we simply wanted the best for our viewers."

The e-recruitment market in India is currently estimated at Rs 1.5 billion and likely to grow over 50 per cent year on year. There are an estimated 6.5 million online job seekers out of the 38.5 million Internet users in India. This number is expected to double in the next few years. Job portals are catching on to be the most immediate, economical and comprehensive source of fulfilling the large job requirements that employers have to offer, informs the statement.

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