3 October 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 52

Executive Dossier







 

'I forecast that in three years time there will only be two sports broadcasters who will have any kind of market share'
Interview with Nimbus Communications chairman Harish Thawani

Neo Sports launches 1 Oct; looks to lock in 8 sponsors to 5-yr deals
 Soft launch 1 October; commercial launch on 1 November. Before 1 Jan '07, Neo aims to have eight sponsors locked in to five year contracts.
 
 

Media, Advertising & Marketing Watch
Industry gets together to discuss Broadband Issues
 High powered seminar in New Delhi with I&B secretary, TRAI chairman, Zee TV chairman and Liberty Global director as keynote speakers.

Disney unveils Masti Express campaign to penetrate smaller towns/cities
 Disney senses huge growth opportunities from Tier II and III cities; unveils Masti Express campaign to penetrate into the markets.

Zee Telefilms to launch Marathi news channel '24 Tas'
 Zee is giving his news business a big push. His latest plan of action: to launch a Marathi news channel by the end of this year.

User-generated web content to grow rapidly

Asian Paints announces 'Colour Week' for this Diwali

Uefa Euro 2008 mascot launched in Vienna

BBC comes out on top in a global travel agent poll

Nike to launch cricket apparel on 1 October

Nickelodeon's 'Let's Just Play Go Healthy Challenge' kicks off in US

TV Ratings
Top 10 Programmes (10/09/2006 to 16/09/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (10/09/2006 to 16/09/2006)
Star Plus
Zee TV
Sun TV
Star One
Zee Sports
Sony Entertainment TV

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Today's Newsbreakers.......India
    		• Dentsu-Sony ‘deal’ stirs fresh debates
    		• Dabur revs up home-care segment
    Source: DNA
       
    		• B-school IFMR makes a strong pitch
    		• L&T engineers new ad to reach out globally
    		• Grey Worldwide bags Euro tourism award
    		• Piramyd Retail to `rebuild' brand
    		• Rajappa is Everest Brand President
    Source: The Hindu Business Line
       
    		• Channels dodge DD Direct
    		• Marketing reality TV in your neighbourhood
    Source: Financial Express
       
    		• Brand battles
    		• Yahoo! to launch six new portals in India
    		• BharatMatrimony.com to launch a mobile portal
    Source: Businesss Standard
    		• Men rule soap ad world?
    		• Fuzzy logic: Men rule soap, shampoo ad world
    Source: Times of India
       
    		• Viacom to control 50% in Sahara One
    Source: Economic Times
       
    		• Bates Enterprise bags the creative duties for Akansha Jewellery
    		• Errol Goveas bids adieu to Grey Worldwide
    		• Tapping youth on the move, the Lee way
    		• Grey Worldwide, O&M score at Singapore Outdoor Advertising Awards
    		• Grey’s Prathap Suthan bags Super Achiever Award
    		• Disney uses ‘confusion’ to launch first Indian production
    		• Guest Article: Don’t tie down the bloggers
    Source: Agency Faqs
     
    International News
    		• New Web sites seek to simplify classified-ad maze
    Source: IHT
       
    		• Lessons for Today's Digital Market
    		• Bolloré to Renew Aegis Board Quest
    		• 2 Shops Chase Pepsi's SoBe
    		• Consumers Open to Relevant Mobile Ads
    Source: Ad Week
     
    		• Independent to use digital escalator ad panels
    		• Havas net profits down 38% despite revenue growth
    Source: Media Week (UK)
       
    		• National Demand Sustains Radio Ad Momentum
    		• NBC Loses Top Sports Exec To IMG
    		• Video Ad Firms Hit Fast-Forward
    Source: Media Post
       
    		• ICC Publishes New Advertising, Marketing Code
    Source: DM News
       
    		• WPP to buy 70 pct of Spanish data consultancy
    Source: www.hemscott.com
    		• Internet to take over 10 pct of all ad spending
    Source: People's Daily Online
       
    		• Tory members vote for advertising ban
    Source: Telegraph
       
    		• Virginia's Allen Airs 2-Minute Ad
    Source: ABC News
     
    		• AA hits back at Which? call for ad ban at Tory conference
    Source: Brand Republic
     
    		• PennySaverUSA.com takes its classified ad content site nationwide
    Source: Bizjournals.com
     
    		• Television for toddlers serves up fast-food advertising: study
    Source: CBC Ottawa
     
    		• Canon to Start "What's Next for Color" Advertising Campaign
    Source: Computing News
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