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Nickelodeon's 'Let's Just Play Go Healthy Challenge' kicks off in US

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MUMBAI: Nickelodeon and the Alliance for a Healthier Generation has kicked off the "Go Healthy Challenger Search 2007," today, a nationwide US campaign that seeks to find the kids who will be featured in next year's Let's Just Play Go Healthy Challenge.

Kids are encouraged to send in personal home videos sharing how they want to "go healthy" and why they want to be a 2007 role model for the campaign. The Let's Just Play Go Healthy Challenge follows real kids on-air on their personal journeys towards healthier lifestyles. It is part of Nickelodeon's Let's Just Play pro-social initiative, with partner the Alliance for a Healthier Generation -- a joint initiative between the American Heart Association and William J. Clinton Foundation -- to encourage kids to participate in active, healthy and playful lifestyles, informs an official release.

To be considered as a Let's Just Play Go Healthy Challenger, kids will need to submit a "Performer Application," which is available for download on http://www.nick.com/letsjustplay, along with no more than 10 minutes of home video footage.

The 2007 Let's Just Play Go Healthy Challengers will be determined in early November. The chosen participants will be notified and those selected will be posted on http://www.nick.com/letsjustplay.

Nickelodeon and the Alliance for a Healthier Generation will also be holding local casting calls open to kids on 14 and/or 15 October. The casting calls will consist of a videotaped interview, in which kids will be asked to answer questions about their health goals, how they would like to achieve those and why? A location for the casting call in New York is still to be determined.

In addition, local American Heart Association divisions and Boys and Girls Clubs of America will support the casting process in various cities. Local volunteers will be on-site (specific venues to be determined) with required paperwork and video cameras to create the home video footage for kids to participate. Kids attending any casting calls are required to be accompanied by a legal guardian to provide permission to participate.

The solicitation for the 2007 Go Healthy Challengers begins on 30 September, marking the network's Worldwide Day of Play celebration which includes the Let's Just Play Go Healthy Celebration finale at 7:30 pm ET/PT, adds the release.

The 2006 Let's Just Play Go Healthy Challenge inspired more than 150,000 kids across the country to "go healthy" and become more active by following four real kids on-air in their personal health quests, and with tactical online tips that kids could use in their own lives. The Go Healthy Challenge, an on-air and grassroots campaign developed by Nickelodeon and the Alliance for a Healthier Generation encourages real kids to make their lives, schools and communities healthier.

Nickelodeon is currently in its fourth year of its award-winning pro-social initiative, Let's Just Play. In November 2005, Let's Just Play entered into a partnership with the Alliance for a Healthier Generation to combat the spread of childhood obesity. The three organizations combined forces on a comprehensive media and public awareness campaign, encouraging young people to engage in healthy and active lifestyles.

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