Television

Neo Sports launches 1 October; looks to lock in 8 sponsors to 5-year deals

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/14/Untitled-1_6.jpg?itok=PE4nB1nk

MUMBAI: Nimbus has announced that its cricket centric TV channel Neo Sports, positioned as "The Home of Indian Cricket on TV" will debut on 1 October with the Challenger Series for NKP Salve Trophy.

Nimbus Communications chairman Harish Thawani tells Indiantelevision.com, "Our internal benchmarks are the soft launch on 1 October, commercial launch on 1 November. 1 January 2007 is when we want to arrive as a globally benchmarked competitive sports network. Before that date comes I can say that we will have eight sponsors locked in on five year contracts. They want it. People approach us and say, 'When do we sit down and do a five year deal?'

"Between the eight sponsors that we will have locked in, 60 per cent of the channel’s inventory will have been snapped up.

"They do not believe in the artificial division of three and a half or four years. The momentum anyway gets carried to the next period. The eight charter partners will enjoy the best positions and exclusivity on cricket advertising."
Soon after the comercial launch of Neo Sports, will come a second channel Neo Sports Plus, which will look to converge somewhere between sports and entertainment. And some time in the second half of 207 will come the sports news channel - Neo Sports News.

Speaking about Neo Sports Plus, Thawani says, "We had earlier scheduled to launch it in the second quarter of 2007 which is April – June. But I can confirm that we are likely to bring that forward. We have been able to get ready faster. It is running ahead of schedule. For Neo Sports, the momentum will start building up towards the end of December just ahead of the first major international series."

Neo Sports has entered into an exclusive distribution tie-up with Star India, which will roll out over 10,000 decoders in the coming weeks to take Neo Sports across the length and breadth of this country. The channel will be available on Cable, DTH and new media platforms.

Speaking about the pricing for the two channels, Thawani says, "We are looking to charge a premium price. Broadcasters so far have not had the guts to charge the price that they feel reflects the true value of their product. What I can confirm is that our pricing will be considerably higher than ESPN Star Sports.

"Neo Sports is premium not just in cricket but also in product feel, the technology investment we are making. We are building up for high definition ready. We are the first company to install complete station automation software for the channel from day one. When you invest and create a premium product you expect premium pricing."

Neo Sports will focus on various cricket related programming, live coverage of both domestic and international cricket, interviews with top cricketers, analysis and sports entertainment. Neo Sports subscribers, specifically for domestic cricket, would be able to enjoy features like top angle shots and pan vision, speedometer, 3D animation and graphics, spin vision camera for tight bowl vision and spin action, informs an official release.

Neo Sports will broadcast on an average three international cricket series every year featuring India and six domestic tournaments, in addition to which it will broadcast several other international cricket matches. It promises to broadcast close to 150 days a year of live cricket.

Among the key people who have recently joined Neo Sports include Shashi Kalathil as CEO, Hitesh Sabharwal as VP affiliate sales, Ranjith Rajasekharan as VP marketing, Shakeel Memon as creative director and Sonali Rege as GM production.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/alibaba.jpg?itok=l-4J-9ON
Alibaba starts Olympic run with a multi-billion $ sponsorship deal

Chinese e-commerce giant Alibaba Group yesterday started its Olympic run by signing a multi-billion dollar multi-year deal with the International Olympic Committee (IOC) to become the official `Cloud Services’ and `E-commerce Platform Services’ partner, as well as a Founding Partner of the Olympic...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/pesha-bajrao.jpg?itok=ciXGnCnZ
Sony Entertainment launches historical series 'Peshwa Bajirao'

MUMBAI: Sony Entertainment Television is bringing to television viewers the glorious life of India’s only undefeated warrior/commander -- Peshwa Bajirao, his unconventional ways, his principles in life, his passion and his ideologies.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/NP-SINGH-DANISH-KHAN-800x800.jpg?itok=X4ORURUi
Sony Entertainment TV plans to expand its early prime time to 6pm

MUMBAI: With the launch of its new offering Peshwa Bajirao, Sony Entertainment Television has entered the 7.30 pm time slot. The channel has expanded its prime time to 7.30pm, and plans to expand it further to 6pm time band in coming 12-18 months. Speaking to Indiantelevision.com, Sony Pictures...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/miss%20%281%29_1.jpg?itok=x_7NkjRo
Miss Universe 2016 to air on Zee Café live from Philippines

After the success of stunning events such as Miss World 2016 Live and Victoria’s Secret Fashion Show, Zee Café, the ultimate English GEC brings to its viewers yet another -global event, Miss Universe Live this January, 2017.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/naagin%20%281%29.jpg?itok=dmJsHL_0
Colors leads the BARC week 2 Hindi GEC (U+R) market

Naagin’s magic continued to make Colors the number one channel in Hindi GEC (U+R) even as Star Plus led the genre in the Urban Hindi GEC market. In Rural Hindi GEC market, Rishtey topped the chart again this week, according to the Broadcast Audience Research Council (BARC) all India data of week 2...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/NP%20Singh.jpg?itok=n3sTgiT5
Sony Pictures-Ten Sports deal cleared by CCI

MUMBAI: The Competition Commission of India (CCI) yesterday tweeted its approval to the proposed acquisition of the sports broadcasting business of Ten Sports by Sony Pictures Networks India. Acquisitions beyond a threshold need approval from CCI, which keeps a check on business practices across...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/zindgi%20%281%29_0.jpg?itok=D5hGcSQt
Zee signs four TV-series deal with Eccho Rights

Zee Entertainment Enterprises Ltd. (ZEEL) has signed a deal for four blockbuster television series with the international content distributor, Eccho Rights.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/shantanu%20%281%29.jpg?itok=amxTjuly
Shantanu Gangane leaves Times for Vuclip; will report to Vishal Maheshwari

Times Network’s Shantanu Gangane has resigned as the head of marketing and joined Vuclip as the CMO India. Gangane served his last day on 13 January in Times Network where he was heading the marketing of Times Now, ET Now and Zoom.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/WION%20%281%29.jpg?itok=RBo0kW2A
Zee Media's WION opts for Dalet unified news solution

Computing and creative technologies aid workflow, storage and infrastructure solutions for all aspects of the media and content creation industry. IT solutions providers help with latest computing, networking, media hardware and software to provide the best output.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories