20 November 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 86
Media, Advertising & Marketing Watch






 

ESS takes fresh guard as SA tour gets underway
After almost 2 yrs of managing without any A-list cricket tours, ESS takes fresh guard on that front with India's tour of South Africa.
 
 

Lowe's night out at the Effies; O&M keeps Yahoo! Big Idea Chair
Lowe emerges as Agency Of The Year at Effie Awards 2006; O&M is second, wins Yahoo! Big Idea Chair award for 2nd year running.

CAS rollout: MSOs look to channel package tiers
MSOs in initial talks with b'casters for bouquet of pay channels at special rates in CAS areas; to pave way for tiering channel packages.

Peerless to sponsor 28th edition of 'Federation Cup'

Asymmetric bags creative duties for Bengalooru Habba

TNS Media Research inks deal with Starcom USA

Bharti in tie-up with Korean firm for music downloads

Bond festival gathering steam on Star Movies

Michael Eisner enunciates 'box' theory at HT summit

Zee Music to launch a new programme 'B News'

Zoom to launch shows on celebrities and entertainment

Panasonic unveils host of products in India

Star Plus kicks off 'The Lucky Watch and Win contest'
McDonald's celebrates World Children's Day

TV Ratings
Top 10 Programmes (29/10/2006 to 04/11/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (29/10/2006 to 04/11/2006)
MAX
Star Plus
Zee TV
Star One
Sun TV
Zee Marathi
Sony Entertainment TV

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Today's Newsbreakers.......India
    		• Ban tobacco ads worldwide: WHO
    		• Create norms for regulating ads: SC
    Source: Economic Times
       
    		• Satellite v/s digital radio: A divided world
    		• Hardworking campaigns get their due
    		• James Bond: A lot’s riding on new 007
    		• On cosmetics: Marketing rules all
    		• Holiday marketers play the humour card
    		• ‘Good’ Indian girls rake in idiot box TVRs
    		• Mumbai tops netizens list with 2.6 mn active users
    Source: Financial Express
       
    		• Ad-vantage Bollywood
    Source: Times of India
       
    		• Ad riders for radio
    Source: Telegraph
    		• Biyani sets foot in outdoor media biz
    		• Lowe grabs 11 Effie awards
    Source: Business Standard
     
       
    		• Reliance Mobile: Giving a crash course in time management
    		• Bigg Boss following closely in Big Brother’s footsteps
    		• Andaman and Nicobar Tourism empanels five advertising agencies
    		• Effies 2006: Lowe dominates the show with maximum awards
    		• Effies 2006: Lowe is Agency of the Year; O&M retains the Yahoo! Big Idea chair
    		• FCB Ulka, Delhi, bags World Health Organisation’s new project
    Source: Agency Faqs
     
    International News
    		• CCTV 's advertising revenues hit new high as Olympics nears
    Source: China Daily
       
    		• L.L. Bean, JWT Split
    		• Saatchi Wins Cold Stone
    		• GSK Brands Shift to IPG
    		• Euro RSCG Adds More Sanofi
    Source: Ad Week
     
    		• Universal signs Jay Kay for Intel
    		• Virgin names radio sales strategy head
    Source: Media Week (UK)
       
    		• Seven pips Nine in viewer groups favoured by advertisers
    Source: The Australian
       
    		• Craigslist wins housing ad spat
    Source: CNET News.com
    		• On Advertising: Bolloré at the gate
    Source: IHT
       
    		• Claire Beale on Advertising
    Source: Independent
       
    		• Oryx initiates Magazine Advertising Awareness Programme (MAAP)
    Source: AME Info
     
    		• Merrill Lynch Raises Online Ad Forecast
    		• Verizon FiOS Hires First Ad Exec, Targets Millions By 2010
    Source: Media Post
       
    		• Hedge named advertising director
    Source: Henderson Gleaner
     
    		• Media Prima plans to buy outdoor ad firm
    		• Business, creative groups help boost Malaysian brands
    Source: Malaysia Star
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