|
MUMBAI:
The success is all in a box. The financial box coupled with
micro-management is the key to the success of any enterprise,
says Michael Eisner, who used to head US media conglomerate
Walt Disney.
Speaking
at the ongoing Hindustan Times Leadership Summit, Eisner complimented
India on its success and traced its cultural heritage as a reflection
of its potential.
Speaking
about the glorious story of Walt Disney drawn from the concept
of 'Inside Box', he pointed to the success that creativity could
bring to any business. He also highlighted the need to learn
lessons fast and to evolve to succeed rather than being bogged
down by them.
"We
faced resistance when we entered France and were pelted with
eggs. In India we did not get that reception. The Indian film
industry is a success story, so I do not wish to suggest how
it has to develop. But then we have developed the model that
has had tremendous success" said Eisner.
Stressing
on the importance of weaving creativity around the financial
box, he said, "Creativity is essential to any industry,
not just animation. Creativity has to have a symbiotic relationship
with financial aspects."
Eisner
also pointed out that using the benefits of micro management,
Disney achieved success. "We never lost a dime on a single
movie, thanks to the financial box. Creativity can flourish
within financial limits. It really works," said Eisner.
He
explained that Disney, which was also involved in other activities,
the financial box system had been deployed to achieve maximum
benefits.
Quality,
creative products and the ability to bond with the customers
was the mantra that Disney adopted in every toy, movie, hotel
room, ashtray, Broadway, credit card etc. "Each of it
is a dot that symbolises the Disney brand. The brand friendly
initiative is also reflected in our hotel initiative (32 hotels)
and each hotel is a financial box. We used whimsical icons
to bring in creativity. In Star Cruise -- it was a floating
box --creativity was witnessed in gambling that was introduced,"
said Eisner.
Highlighting
the importance of internet, Eisner said, "The world has
become a single dot. Time, money or language, internet has
impacted every part of the entertainment industry. With a
video and internet one can be creative. Internet is the next
platform for the entertainment industry. Fantastic things
with tremendous potential are possible with internet."
"Think
inside the box, micro-manage it and have a good time. That
is what it takes to become a financial success," was
the mantra of Eisner.
|
