Bond festival gathering steam on Star Movies

MUMBAI: With the latest James Bond film Casino Royale in theatres across the country Star Movies' month long initiative Absolute Bond Festival is gathering steam.

On 20 November 2006 the channel airs Octopussy. Roger Moore plays the ttile role. When 009 turns up dead clutching a fake Faberge egg, Bond is sent to investigate. When the real jewelry is auctioned at Sotheby's, 007 follows the seller, Kamal Khan (Jordan) to India, where he meets Octopussy (Adams), the head of a female gang of smugglers. Learning Khan and Octopussy are partners with General Orlov (Steven Berkoff), an insane Soviet hardliner, Bond races to West Berlin, where Octopussy's circus is entertaining American troops. Dressed as a clown, 007 races against time to find and disarm a nuclear bomb planted by Orlov as part of his mad scheme to invade and conquer Europe.

Another Moore Bond A View To A Kill airs on 21 november at 9 pm. This marked Moore's final appearance as Bond. He has to stop Madcap computer industrialist Max Zorin (Christopher Walken) from triggering a massive earthquake in Silicon Valley and annihilating the global computer market.

With the help of geologist Stacey Sutton (Tanya Roberts), Bond must contend with May Day (Jones) and Zorin's endless supply of henchmen.

On 22 November the channel airs The Living Daylights with Timothy Dalton in his first outing as Bond. Narrowly missed by a female sniper, Soviet General Georgi Koskov (Jeroen Krabb) defects to England. During his debriefing, Koskov informs MI6 that KGB chief Leonid Pushkin (John Rhys-Davies) has started a new operation: Smiert Spionem: Death to Spies.

With one of their agents already dead, M orders Bond to assassinate Pushkin. Not trusting Koskov, Bond learns the sniper was the general's girlfriend, Kara Milovy (Maryam D'Abo). Traveling to Tangiers, Bond discovers Koskov's partners with arms dealer Brad Whitaker (Joe Don Baker). Captured, Bond's sent to Afghanistan, where Koskov makes an opium purchase worth millions. Escaping, Bond destroys the opium and returns to Tangiers, where he kills Whitaker and Pushkin arrests Koskov for high treason.

On 23 November the channel airs Licence To Kill which was the second and last film with Dalton. When drug lord Franz Sanchez (Davi) exacts his brutal vengeance on Bond's friend Felix Leiter (David Hedison), 007 resigns from the British Secret Service and begins a fierce vendetta against the master criminal.

Bond won't be satisfied until Sanchez is defeated, and to accomplish this aim he allies himself with a beautiful pilot (Lowell) and Sanchez's sexy girlfriend (Talisa Soto). But Bond, relegated to outlaw status, must battle agents on both sides of the law as he discovers the horrifying extent of his prey's resources.

The channel has also quoted Tam data c&s 4+ Males SEC A, A+ saying that since the Bond festival started there has been a 58 per cent jump in channel shares compared to the previous six weeks. While reach of the channel remains constant, there was a 37 per cent improvement in weekly time spent.

Star VP marketing Satya Raghavan says, "James Bond is a global phenomenon and is hugely popular in India. The Absolute Bond festival on Star Movies has created an enormous amount of buzz and excitement amongst its viewers. We are extremely delighted at the response and this line up of Bond films will keep the viewers entertained and coming back for more! If you haven't caught them already, there are eight more movies to go".

Latest Reads
Four news genres saw no change in BARC week 2

All the four genres apart from Hindi news urban market saw no change in second week of the year. Aaj Tak continued to groove on the same tracks in the rural, urban and U+R genres as it did the previous year. India TV and News18 India interchanged their positions in the Hindi news urban market.

Television TV Channels Viewership
Sony Entertainment Television leads urban areas in week 2 of BARC

Sony Entertainment Television jumped to second position to fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 2 of 2018. Zee Anmol retained its first position in the rural market. Sony Entertainment Television and...

Television TV Channels Viewership
Aaj Tak becomes the world’s first News Channel to be awarded YouTube’s ‘Diamond Play Button’

India’s No.1 news channel Aaj Tak creates history yet again! The prestigious ‘Diamond Play Button’ bestowed by YouTube, recognises Aaj Tak as the global no.1, the first and the only news channel in the world to have crossed the 10 Million Subscriber mark.

Television TV Channels News Broadcasting
News18 India launches campaign; asserts channel’s leadership

News18 India, Network18’s general Hindi news channel, recently launched a campaign with a humorous and quirky film to drive home its leadership position in the crucial primetime band in the highly competitive Hindi TV news segment.

Television TV Channels News Broadcasting
Join Drac’s Pack on their cruise as &flix presents its next #FlixFirstPremiere ‘Hotel Transylvania 3: Summer Vacation’

It is seldom that you get to see the hilarious side to a monster trying to get himself a date with the help of a technological app like Siri! Have you ever seen a monster film that is full of fun, frolic, laughter, romance and adventure?

Television TV Channels English Entertainment
9XM On Stage with Salim Sulaiman

To celebrate the Republic Day week, 9XM - India’s most popular Bollywood music destination announces the launch of 9XM On Stage a splendid musical night created in honour of the Indian Armed Forces.

Television TV Channels Music and Youth
Prime Focus joins hands with Pritam and Kwan to create JAM8

Integrated media services company Prime Focus Ltd has announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a talent management company to serve as a 360-degree creative solution provider for the M&E industry.

Television Production House Film Production
Star Movies Kids is the new kid on the block

A few years ago Star India decided to hive off some bits of its repertoire and focus exclusively on its main GEC Star Plus and the emerging sports scenario. Surprisingly, the channel is now taking a new turn by targeting the youngest viewers. As per industry sources, the Uday Shankar-led network is...

Television TV Channels Kids
Zapak and Cartoon Network India partner to launch ‘Ben 10 - Alien Run’ mobile game

Anil D. Ambani led Reliance Entertainment’s Zapak, India’s leading Gaming Destination, in association with Cartoon Network India, rings in the New Year with an epic launch for fans and gamers alike, with Ben 10 - Alien Run Mobile Game.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories