1 November 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 73

Media, Advertising & Marketing Watch







 

Mobile ESPN subscription service launched
 ESPN India launches Mobile ESPN, a separate division for mobile, internet & other emerging technologies; Sricharan Iyengar to head.

 
 

India-OZ likely to play 3-match ODI series in America in '07
 After Abu Dhabi (DLF Cup) and Malaysia (tri-series), the next offshore cricket venue for the Indian cricket team will likely be in North America.

MTNL to expand IPTV service by 74 channels
 In collaboration with Time Broadband, MTNL will supply 74 channels more, enabling TV channels to broadcasts through telephone lines.

Wal-Mart awards media duties to Carat USA & creative to DraftFCB

Siyaram Silk Mills signs Dhoni as 'brand ambassador'

Crains to kick off Pepsodent matches for school kids

CNN-IBN launches series 'The Golden South'

Zee Muzic to launch 'Wild 10' on 4 November

AXN to roll out The Amazing Race Asia online race

Mattel unveils 'Batman' action figures, vehicles & gadgets

TV Ratings
Top 10 Programmes (15/10/2006 to 21/10/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (15/10/2006 to 21/10/2006)
Star Plus
MAX
Zee TV
Star One
Sun TV
Sony Entertainment TV
Gemini TV

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Today's Newsbreakers.......India
    		• Ex-Yahoo India chief Neville Taraporewalla is Connecturf CEO
    		• 'Media-Neutral' advertising: It's anything but...
    		• Brand sluts: Easy come, easy go
    		• Brand to the future
    		• Ooh Aah India, Aaya India!
    		• Digitivity = Creativity
    		• www.talktome.com
    		• The empowered consumer
    		• The third eye
    		• The future of global brands
    		• Putting BE to bed
    Source: Economic Times
     
    		• Notices to Centre, BCCI on liquor ad
    Source: Financial Express
     
    		• New launches, competition keep HLL ad spends high
    Source: The Hindu Business Line
     
    		• Tradedoubler Appoints New Head Of Campaigns
    Source: TechWhack
     
    		• Tickle them to India
    Source: Business Standard
    		• Modi slams ICC for poor marketing strategy
    		• ZenithOpti adds 3 new businesses
    		• ESS launches ESPN Mobile
    Source: DNA
     
    		• Consumers bid buy to their ad-vantage
    		• Dems counter with Iraq ads
    Source: Times of India
     
    		• IMC 2006: The magazine business from the media user’s eye
    		• IMC 2006: Subscriptions for some, news-stands for others
    		• IMC 2006: Go online, but deploy a well-planned strategy first
    		• IMC 2006: Readership trends and opportunities
    		• O&M bags WaterHealth India
    		• Health & Glow clinics on the look-out for an ad agency
    		• Full-fledged edition of ‘Divya Bhaskar’ launched in Rajkot
    		• Strings Advertising bags the advertising duties for Rover Marble
    Source: Agency Faqs
     
    International News
    		• Manufacturers' anti-smoking ads ineffective - study
    Source: Reuters
       
    		• Viacom, YouTube Strive for Accord
    		• Hill, Holliday Adds Diovan
    		• Marketing Lifts P&G
    		• Priceline Eyes Butler, Shine
    		• MSNBC, HotSoup Unveil Forum
    Source: Ad Week
       
    		• Chrysler Rolls Out Sebring Campaign
    Source: Brand Week
       
    		• Rhythm NewMedia scores $18M for mobile advertising
    Source: RCRNews.com
    		• Martha Stewart loss narrows as ad revenues spike
    Source: MarketWatch
       
    		• US online help wanted ads keep rising
    Source: Monsters and Critics
     
    		• Baidu Third-Quarter Net Rises on Advertising Sales
    Source: Bloomberg
     
    		• ITV Sales rebrands with customer relations focus
    		• Carat keeps £150m European Dell brief
    		• 121Media recruits Drayton to top role
    		• ZenithOptimedia and MediaCom strike gold
    Source: Media Week (UK)
       
    		• BBC Sport signs new deal for The Masters
    Source: www.sportbusiness.com
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