Indiantelevision.com Team

(31 October 2006 8:11 pm)

MUMBAI:As a part of the 'Pepsodent Brush Karo-Cricket Khelo' Promo, young school kids will be presented with a unique opportunity to wear their cricketing gear, play a match captained by Chris Crains and Daniel Vettori.

The matches will be kicked off in six major metros from 8 to 15 November 2006.

More than 70 kids all over the country would be chosen for the 'Pepsodent Brush Karo-Cricket Khelo' Promo to be played in -Mumbai, Delhi, Kolkata, Chennai, Hyderabad and Bangalore.

Oral Care HLL marketing manager Rudratej Singh confirmed this development and informed that the current promotion will build a unique emotional consumer connect with the Pepsodent toothbrush brand and help young kids to realise their dreams.

"Pepsodent toothbrushes have always been an approachable brand and this activity is another endeavor to encourage proper oral hygiene giving a chance to the kids to choose from a wide range of brushes which are specially designed for Oral care needs. Cricket Promo is the perfect platform due to its massive reach and influence amongst children," said Singh.

Explaining the promotion in detail , Singh added "On the purchase of two toothbrushes young consumers will get an entry coupon from the Super Value stores and Unicare stores that would qualify them to participate in this exciting activity."

More information can be gained by sending sms PEP to 455.The lucky winners could be anywhere from India and would be invited from their respective centers to participate in the match.

Pepsodent toothbrushes have been associated with inculcating good dental habits amongst kids. The brand plans to continue with its initiatives to promote healthy brushing habit amongst kids through a series of such promotions in the future, informs an official release.