Television

Mattel unveils 'Batman' action figures, vehicles & gadgets

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MUMBAI: Mattel has launched an exclusive range of action figures, vehicles and gadgets based on the Warner television series: The Batman.

The new Batman collection promises to unleash a whole new wave of excitement amongst the fans of the Caped Crusader. From an assortment of action figures to the 10" jumbo-sized action figures and the versatile 3-in-1 Batjet Vehicle, it consists of the complete range of toys and accessories all kids and collectors.

Of course, no Batman Toy range would be complete without the Batmobile. This all new highly detailed Batmobile comes with lights and sounds, fires projectiles and is the perfect vehicle for the Gotham Guardian, informs an official release.

Commenting on the launch Mattel Toys (I) Pvt. Ltd managing director Sanjay Luthra said, "Batman has been imbedded in the psyche of boys for generations. He is the original self-made superhero, and it is that essential humanity that kids can relate to. The linkage between entertainment properties and toys are increasingly becoming stronger and Mattel's objective is to stay ahead of the race by launching an array of products which are faithful representatives of all aspects of the property. We aim to bring the imaginative and action-filled world of The Batman alive for all fans across the country."

The Batman range from Mattel Toys will be available across all leading shopping malls, toys and departmental stores across the country and will be priced between Rs. 299 to Rs. 1499.

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