10 May 2006 Newsletter Subscription Email this Page Volume 15 - Issue No: 54


Adex Analysis








 

Ice cream advertising on TV grew 46% in 2005
Ice Cream category advertising on TV grew by 46% in 2005 over 2004; Apr-Jun had 78% of the advtg on TV in 2005.

 
 

Media, Advertising & Marketing Watch
Big B & Aishwarya Rai to promote Kerala Tourism
Kerala Tourism is gearing up to launch a fresh marketing campaign an is on the verge of signing up Indian superstar Amitabh Bachchan and Bollywood heartthrob Aishwarya Rai.

Windies tour: SC bars DD from coercing Ten Sports on feed share
Apex court rules Ten Sports has exclusive rights over upcoming India-West Indies cricket tour and need not share feed with DD.

41 TV channels apply for downlinking in India
41 television channels apply for registration in India to beat 10 May 5:00 pm deadline to adhere to downlink norms.

Scotiabank Americas region sponsor for ICC World Cup

Sab ropes in Contract's Hariprasad as marketing head

Huawei Technologies unveils new visual identity

Philips announces US commercial launch of 'Motiva'

Sab pitches 'Twinkle…' in the tough 9 pm slot

Zee Sports to air Qatar Telecom German Open 2006

Zee Cafe presents new reality show 'The Cut'

Rasna joins hands with Cartoon Network for Beyblade Championship

TV Ratings
Top 10 Programmes (24/04/2006 to 30/04/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (24/04/2006 to 30/04/2006)
Star Plus
Zee TV
Sun TV
Star One
Gemini TV
Zee Marathi

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Today's Newsbreakers.......India
Tata Tea unveils new ad campaign
Source:The Hindu Business Line
   
Spice launches quiz contest for cricket buffs
What`s the big idea?
TI Cycle may roll out electric bicycle
Sony plans prime time strategy for SAB
SC bars DD from airing West Indies series
United Spirits scripts non-core brand plan
Source:Business Standard
   
“Emerging markets will lead the way”
Two To Tango
The Hidden Persuaders
Brand icon-Zoom
Brand launches
Voice The Problem?
The Same Old Story
360-degree scam-munication
Source:Economic Times
   
Advertising boards: Menace to safety
Source: Times of India
MPG launches interactive arm, Media Contacts, in India
Ogilvy & Mather wins Schneider Electric's Clipsal brand
Mudra South to handle The New Indian Express Group account
McCann’s film for UTI Bank makes it to ‘Lurzer’s TV Archives’
SAB’s ‘Twinkle Beauty Parlour’ to light up TV screens soon
Source:Agency Faqs
Go Kerala
Source: Indian Express
   
Australia withdraws racist ad
Source: Moneycontrol
   
Illegal hoardings under civic body scanner
Source: Telegraph
   
173 TV channels get uplinking licence
Source: Financial Express
International News
Disney-McDonald's pact end 'mutual'
Source: Marketwatch
   
TABLE-Lamar Advertising Q1 earnings fall
Source: Reuters
   
Disney Posts Strong Revenue Growth
Source: TV Week
   
Initiative Builds Dedicated Unit for CBS
Merkley Pulls Strings in Axa Debut
Newspaper Circs Fall, Web Numbers Rise
Consultants Launch In-House Agency Forum
Source: Ad Week
 
Monster Europe Online Job Ad Index Falls, Led by Germany, UK
Source: Bloomberg
   
Beijing bans advertising handouts
Source:Monsters and Critics
   
TV ad sales find plenty of new outlets
Source: USA Today
   
3 signs Budweiser for World Cup promo
Source: Netimperative
Ogilvy Johannesburg is AdFocus Ad Agency of the year
Source: Bizcommunity.com
   
Lamar Advertising 1Q profit falls
Source:BusinessWeek
   
Doug Thomas to Become VP/Advertising at Tribune
Source:Editor & Publisher
   
CBS Emerges Even More Ad Dependent, Has Tough Quarter To Prove It
Merrill Lynch Boosts Online Ad Outlook To More Than $16 Billion
Just An Online Minute... Puzzling Lawsuit Brings Down Agency
Source: Media Post
   
Aflac, Sans Iconic Duck, Leaps Into Radio
Disney-Pixar Offer Movie Tie-in to Auto Dealers
Source: Brand Week
   
MindShare Direct wins Endsleigh account
NI looks to deal across all print and new media
Media owners bypass Group M
Source: Media Week (UK)

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