Ice
Cream category advertising on TV grew by 46% in 2005 over 2004
The
searing months of Apr-Jun had 78% of ice cream advertising on
TV in 2005
National
channels accumulated nearly 80% of ice cream advertising on
TV
The
share of Kids channels (20%) was second to Mass Entertainment
channels (52%) in terms of advertising spends
'Kwality
Walls Cornetto' was the top ice cream brand advertised on TV
The
Indian market has a plethora of ice cream brands ranging from
the international Baskin Robbins to the very Indian Amul; this
is in turn has given rise to a situation where it has become even
more difficult for ice cream advertisers to fight off competition.
AdEx India brings you an update how these advertisers promoted
their products on TV in the year 2005
1. Ice Cream advertising trend on TV from the years 2002-05
The
year 2005 experienced a growth of 46% in Ice cream advertising
on TV
A
de-growth of 16% and 46% was observed in the years 2003 and
2004 respectively
2.
Quarterly trends of Ice cream advertising on TV from 2003-05
Ice
cream advertising showed high seasonality in Apr-June months
2005 had the highest share with 78%
3.
State-wise share of Ice cream advertising on TV in 2005
Ice
cream advertising on TV showed an inclination towards West Bengal
with 9% share
Tamil
Nadu followed with a share of 7% of ice cream advertising
4.
The share of channel genres in TV advertising of ice cream category
in 2005
Kids
channels (20%) were the most preferred genre after Entertainment
Channels (52%) in ice cream advertising on TV in 2005
5.
The Top ice cream brands advertised on TV in the year
2005
'Kwality
Walls Cornetto' sashayed to the top position with a
share of 29%
'Amul
Sundae' was right behind with 15% share of advertising
on TV in 2005
6.
Ice cream brands that were introduced to advertising on
TV in 2005
A
total of ten brands were introduced in 2005, out of
which 6 acquired leading positions in the Top 10 brands'
chart of 2005
(Analysis from AdEx India - A Division of TAM Media Research)
