Indiantelevision.com's The Ad Linx Reporter dated 2 March 2006 - Global and Indian advertising news, information and data at yourh fingertips

Media, Advertising & Marketing Watch

	Discovery T&L focuses on 'Incredible India' As part of the ongoing 'Theme Week Series', Discovery Travel and Living will air 'Incredible India' from 6-10 March.



	Maxus bags Rs 500 million Tata Sky AOR Maxus has bagged the media duties for Tata Sky Ltd., the joint venture between the Tata Group and Star for DTH (direct to home) services.

Cricket: Sahara One encrypts signals
Sahara One has become an encrypted channel as the cricket telecast signals can't travel outside India.

Today's Newsbreakers.......India

	Maxus bags Tata Sky account
	Dhoni to endorse Orient fans
	HBO to air Moving Picture's new film
	Bombay Dyeing to revive shirt brand Vivaldi
	Source: The Hindu Business Line

	Selling life
	The spirit of positive thinking
	Guru meets God
	Ready for change?
	Of chocolate soap and pink coffee
	A service of value
	Source: Catalyst

	Back to the basics
	Who needs client servicing?
	COUNTER OFFENSIVE
	Source: Financial Express

	Saatchi & Saatchi bags creative duties for Mahindra Renault’s Logan
	The birth of the big idea
	Maxus bags the media duties for Tata Sky
	Rediffusion DY&R, Kolkata, bags Metaljunction.com business
	MS Dhoni will now keep for Orient Fans
	Source:Agency Faqs

	Advertisement nausea: ‘They tell lies’
	Service tax hike gets the media’s goat
	Lintas Media launches Media-Futures
	Source:DNA

	Hindustan Lever sells Tea Estates to Maxwell
	Gimme red
	Source:Business Standard

International News

	Sprint sees viable mobile advertising market
	Reuters Summit-WPP's Sorrell sees Google as threat, opportunity
	Source:Reuters

	Korea: Advertising spending hits record as new media boom
	Source: JoongAngDaily

	FHM debuts ad on cover
	Gen makes biggest win with Twentieth Century Fox brief
	Record number of candidates sit IPA exam
	Source: Media Week (UK)

	IAB reports Internet ad revenue up an estimated 30% in 2005
	Source: BtoB Magazine

	Olympics still golden for ads despite ratings dip
	Source: Yahoo

	Sri Lanka President addresses party candidates' advertising campaigns
	Source: Colombo Page

	Nielsen Declines to Partner on Arbitron's PPM Service
	$150 Mil. Dish Network Contacts Shops
	$100 Mil. H&R Block Briefs 5
	Source: Ad Week

	Media Auditors Encounter Role Reversal, Are Asked To Pitch RFPs
	Commentary: Just Say Yes To The Right Ad Networks
	Podcast Ad Market To Climb To $300 Million
	What's On The Agenda For The AAAA Media Conference
	Source: Media Post

	Radio National Ad Spending Jumps in Jan.
	Source:Media Week (US)

	Media Prima-NSTP advertising initiative
	Source: Business Times

	T-Mobile unveils £10m ad campaign
	Source:NetImperative

	Ford Named VP/Advertising for Detroit Newspapers
	Source: Editor & Publisher

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