| Discovery Networks
India vice president- Lifestyle Networks Aditya Tripathi spoke to indiantelevision.com
on the upcoming series."The Theme Weeks are not stopping. The
Week series will continue in April also, so this quarter's (January to
March) is just one of the on-going series," said Tripathi.
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Host
Asha Gill in Mumbai episode of Incredible India Week | On
what is unique in the Incredible India episodes,Tripathi says,"Incredible
India Week is an anthology of special India-specific episodes carefully selected
from the channel’s popular food and travel series. It presents a vibrant India,
through its rich and varied cuisine, festivals and culture. It highlights unique
aspects of India, especially from a tourism point of view, which is what the channel
is all about."
Episodes in Incredible India Week include
Madhur Jaffrey's Flavours of India showcasing the cuisine from West Bengal
and Punjab and Planet Food's episode covers the delicacies of Southern
India. Also, the travel episode, from the series Lonely Planet, discovers
the fast life of Mumbai. The concluding episode of the week from Globe Trekker
presents the eclectic India.
"The programmes have been acquired
from various production houses. The anchors are different for each episode like
Madhur Jaffrey, Padma Lakshmi, Megan McCormick to name a few," adds Tripathi.
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A
redesigned room in "Other People's Houses" |
Just like for the Project Runway week aired in early February,
Tripathi mentions that the channel has signed exclusive advertisers such as Motorola,
Pepsi, Nokia, Wrigleys, Maruti and Coke for the Incredible India week
. The series is also going to be promoted through print advertising and on-air
promotions and promotion activities will vary from title to title. | 
