Indiantelevision.com's The Ad Linx Reporter dated 17 March 2006 - Global and Indian advertising news, information and data at yourh fingertips

	Media, Advertising & Marketing Watch DDB Mudra launches consumer knowledge tool DDB Mudra has launched a new social mapping and forecasting tool - SignBank - that will be able to give us a peek into the future



	Sesame Workshop in talks with DD Apart from a slot on DD’s terrestrial network, Sesame Workshop is also exploring Tamil language options.

Sahara Urdu news channel to debut on 15 August
Sahara India Mass Communications, which manages a bouquet of news channels, is proposing to launch an Urdu news and information channel.

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Today's Newsbreakers.......India

	Zee Telefilms raises ad rates by 20-40 pct
	Source:NDTV

	Ministry cracks the whip on surrogate ads
	Shah Rukh roped in for new product by Emami
	Dhoni signs up with BPCL
	Source:The Hindu

	Do ads on TV provoke you incredibly?
	Source:Economic Tiimes

	Emami extends brand Navratna to talc
	Canon marks Rs 30 cr for marketing
	Tata Salt's gesture to poor kids
	For greater mileage
	Source:The Hindu Business Line

	Stars roped in to oppose Octroi
	Source:Mumbai Mirror

	Mudra officially launches DDB SignBank in India
	Jitendra Khokle named first COO of AMO Communications
	Obituary: Simon Fernandes – mentor of creativity
	Source:Agency Faqs



	DDB Mudra launches global trends network
	Race for TRPs hots up among movie channels
	Emami eyes entry into soaps segment
	Sisyphean challenge
	Source: Business Standard

	UK : M&S sign top Sports Pundits for Autograph Menswear Campaign
	Source:Fibre2fashion.com

International News

	Verizon, Comcast in Spat Over Critical Cable Ads
	Source:Media Week (US)

	$500 Mil. 'People-Ready' Promotes Microsoft
	Telco, MSOs Battle Over Cable Ads
	Source: Ad Week

	China Sees Spike in Online Advertising
	Source: ADOTAS, NY

	Pink Panther wrap for Metro
	Source: Media Week (UK)

	Baby boomers prefer TV to sex: Canadian study
	Source:Yahoo

	MP outlines ABC advertising opposition
	Source:ABC Regional Online

	Lee Reports Soft Ad Revenue
	Source: Editor & Publisher

	Emap launches event to talk to clients and agencies
	Source:Media Bulletin

	Major ad spend for Living's Friday crime
	Source: Digital Spy (UK)

	Internet advertising body agrees code of practice
	Source:Netimperative

	Woman sells ad rights to pregnancy on eBay
	Source: Globe and Mail

	CW Woos Advertisers, Taps Brand Shops For Marketing Blitz
	Settlement Reached In Adware Suit
	DoubleClick In Talks To Acquire Falk
	Source: Media Post

	Sara Lee to consolidate $80M in creative ad accounts
	Source:ChicagoBusiness.com

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