|
MUMBAI: BBC Worldwide has signed a number of deals with Asian networks
to screen More Than a Game, the story of the emergence of
each of the superpowers of world football.
In India, the property has been snapped up by Discovery Networks.
The program, already pre-sold to over 30 territories internationally,
has also been licensed to Hong Kong Cable TV, MediaCorp in Singapore,
SBS in South Korea and Channel 9 in Thailand. The deal was developed
in association with FIFA.
More Than a Game explores the 76 years of World Cup football
and includes exclusive access to FIFA's film archive and interviews
with famous players.
"More Than a Game showcases the greatest moments of
the World Cup. We have found that it appeals to both football aficionados
and the uninitiated," says BBC Worldwide sport sales manager
Richard Hornsby-Smith.
| 
