Indiantelevision.com's The Ad Linx Reporter dated 16 March 2006 - Global and Indian advertising news, information and data at yourh fingertips

	Adex Analysis Adex analyses ad duration preferences in 2005 In the year 2005, 30-seconder ads were the top preference of advertisers with a share of 27 per cent.



	Media, Advertising & Marketing Watch Zee TV to launch 'Business Baazigar' by month-end Zee TV to launch reality business talent hunt 'Business Baazigar' by end-March; 1st season to run 24 episodes. 'Sa Re Ga Ma Pa: Ek Main Aur..' launch on 16 Mar

Comment
Govt role: CAS' fate linked to political compulsions
State-level elections in April-May would compel govt to give a deep thought to concerns of regional politicians.

Click here to subscribe for free!

Today's Newsbreakers.......India

	Kerala tourism commercial gets award
	Madison launches Amoeba Awards
	Satyam picks Mindset
	`Media, entertainment industry to grow at 19%'
	Munch to design clothes for European fashion brand
	Medimix dons new garb
	Source:The Hindu Business Line

	WPP appoints creative head for Davids
	Source:DNA

	EC watch on ads
	Court asks Corporation to frame rules to regulate hoardings
	Mediaware launches Creatives Library
	Source:The Hindu

	The big rural picture
	Innovation is it!
	Abby awards
	A smarter way to build your brand?
	How wealthy was my valley?
	Source:Brand Line

	Ideas could make you rich
	Source:The Statesman

	McCann-Erickson, MindShare bag apparel brands Kappa and Bossini
	Preeti Vyas Giannetti on the Cannes jury this year
	Guest Article, Alvin Saldanha: Am I speaking Hindian yet?
	Grasshoppers bags creative duties for Realtech Group
	Team Marico takes pride of place at Madison’s Amoeba Awards
	Source:Agency Faqs


	Brand Amitabh may get costly post-illness
	TV viewing changes as technology sweeps
	Source: Business Standard

	A question of taste
	Yao to go
	In search of ‘wow!’
	A piece of gold
	Trade off
	Mom and pop-ping back
	Source:Economic Tiimes

	Send poll ads for scrutiny, EC tells parties in Bengal
	Source:Newindpress

International News

	Ad Industry Seeks to Revise Talent Fees
	$60 Mil. in Play at Sara Lee
	FCC: Jackson Was Indecent
	Timex Moves Media to PHD
	Legal Tension Mounts for WPP, Benatti
	Source: Ad Week

	DMGT ad revenues fall by 9%
	Vizeum wins Pernod account
	Future wins UK Disney licences
	Source: Media Week (UK)

	JCDecaux 2005 Profit Rises 25% on Transport Ads, Hong Kong
	Source: Bloomberg

	Naga DDB gets another ‘Agency of the Year’ award
	Source: The Edge Daily, Malaysia

	THAILAND: Ad agencies put plans on hold as political problems continue
	Source: Asia Media

	AOL video service to debut with Intel, Kraft ads
	Lastminute censured for Glitter kids advert
	Source: Reuters

	Daily Mail group sees plunge in classified advertising
	Source:Independent

	Howard dismisses ABC advertising suggestion
	Source: ABC Online

	Microsoft Begins Testing Advertising in Live Products
	Source: Search Engine Watch

	Australia has last laugh in advertising campaign row in Britain
	Source:Mainichi Daily News

	Nielsen Seeks To Engage Clients, Unveils Engagement Panel
	Success Of Small Movies Means More Ad Dollars For Boutique Film Brands
	Source: Media Post

Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across not cross various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.		Subscribe to this Newsletter: Click here For Feedback: Click here Unsubscribe to this Newsletter: Click here For Archives: Click here
Indian Television Dot Com Pvt Ltd, 318, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA. Tel: 0091-22-2673 0660 Fax: 0091-22-2674 0644

*If you are not able to see the mailer, please click here

Please add The Ad Linx Reporter to your Address Book to ensure that this newsletter does not land in your bulk folder.