12 July 2006 Newsletter Subscription Email this Page Volume 15 - Issue No: 95


 

 Adex Analysis







 

Advertising through promotions on TV - Part 1
Promotions grabbed more than 55 per cent of total ad volumes on television in first half of 2006.
 
 

Media, Advertising & Marketing Watch
Star One brings Nach Baliye, Remix 2nd seasons
Star One to launch second seasons of 'Nach Baliye' and 'Remix'; aspires to bounce back in Hindi GEC market by December 2006.

Promax BDA India 2006 kicks off in Mumbai

Marketing in Indian cinema: The 'RDB' experience

Mobile TV to re-write the entertainment story

Pix ties up with Ruby Tuesday and Garcia Pizza

Matsushita to sell 103-inch plasma TVs early next year

Insat-4C failure: Sun may opt for Measat3

IBF, IMG meet I&B secretary Arora on Broadcast Bill

Disney to broaden mobile distribution channel in Southern Europe via Buongiorno

Sahara to launch new weekend chat show on 15 July

Pix to launch 'Inside the Actors Studio' on 16 July

Endemol India to produce Star One show TGILC Dwitiya

Zee unveils state-of-the-art digital studio in UAE

TV Ratings
Top 10 Programmes (26/06/2006 to 02/07/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (26/06/2006 to 02/07/2006)
Star Plus
Star One
ESPN
Zee TV
Sun TV
Gemini TV
Max

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Rediffusion DYR wins certificate for strategy
    		• Lowe Worldwide unveils strategy planning toolkit
    		• Sharju Intl eyes Europe for sportswear brands
    		• LG launches `Chocolate' phone
    Source:The Hindu Business Line
       
    		• Agencies resent hike in ad rate
    Source:Indian Express
       
    		• Are men increasingly turning idiots?
    		• Soccer eats into prime time spaceJul
    		• Two steps back?
    		• Gator-aid
    		• How to make your product a winner
    		• What's new in the market?
    		• Intellectually challenged
    		• What tunes you to switch on your TV?
    		• The agency of the future
    		• Best and bekaar
    Source:Economic Times
    		• Universal McCann to merge with Lodestar
    		• Contract wins the creative duties for Fortis' retail project
    		• Lowe Worldwide rolls out new strategy planning tool from India
    Source: Agency Faqs
       
    		• Media to have a say in broadcast Bill
    Source:Financial Express
       
    		• Lintas film on girl child steals show overseas
    		• Bose plays for a larger audience in India
    		• Dabur spices up multi-brand strategy
    Source:DNA
       
    		• H&R Johnson plans Rs 50cr marketing campaign
    		• Honda launches `Civic`
    		• Put the kettle on
    Source: Business Standard
    International News
    		• Nielsen to rate TV ads in far-reaching move - report
      Source: Reuters
       
    		• DDB Creative Exec Heads to Wieden
    		• Zimmerman Readies Shopko Effort
    		• 3 Finalists in Jiffy Lube Review
    		• Fox to Retain MLB TV Rights
      Source: Ad Week
       
    		• RBS moves £25m account to Media.Com
    		• ING Direct shortlists three
    		• C4 seeks "cinema" ads for film channel
    		• Oceana TV buys Media Steps
    		• Universal McCann wins £16m Llanera business
      Source: Media Week (UK)
       
    		• Lee's Newest Ambassador: Pierce Brosnan
      Source: Brand Week
       
    		• IHF defends stance on advertising and obesity
      Source: Irish Medical Times
    		• China's major web portals net huge profits from World Cup advertising.
      Source: Peoples Daily Online
       
    		• Interpublic partners with Facebook
      Source: ZDNet
       
    		• Zizou sponsors rally round French hero
      Source: Tribalfootball.com
       
    		• Columbus Discovers The World: Independent Network To Compete With Global Media Shops
    		• Study Finds Mobile Video More Hype Than Reality - For Now
      Source: Media Post
       
    		• HD DVD gets a $150 million marketing boost
      Source: TG Daily
       
    		• Illegal TGWU-Amicus’ Peugeot boycott radio ad pulled
      Source: Auto Industry
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