Television

Disney to broaden mobile distribution channel in Southern Europe via Buongiorno

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MUMBAI: The Walt Disney Internet Group (WDIG) has inked a mobile content agreement with Buongiorno, a company in the field of multimedia content for telephony and digital channels. This move supports Disney's strategy to make its highly creative and engaging content available to consumers in a wide variety of ways.

Under the terms of the deal, Buongiorno will make Disney mobile content such as screensavers, wallpapers, ringtones and games available to consumers across Greece, Italy, Portugal, Spain and Turkey. Content includes Mickey Mouse and Friends (e.g. Goofy, Minnie Mouse, Daisy Duck), Disney Classics (e.g. Cinderella, Peter Pan, Snow White and the Seven Dwarfs), Finding Nemo and The Lion King.

"This agreement with Buongiorno gives consumers another means to access Disney's popular mobile content in southern Europe. Buongiorno's expertise and local market reach will help consumers find Disney mobile content anytime and anywhere, and we are pleased to add them to our network of distributors," said WDIG Europe vice president of mobile Sunil Gunderia.

"We are delighted to be associated with a leading entertainment company like Disney to help bring their properties to market. Disney content will allow Buongiorno to offer several million customers in southern Europe a unique experience of entertainment on the move. We are looking forward to widening our collaboration to new markets, exploiting Buongiorno and its consumer brand Blinko's global network," said Buongiorno Group head of global products Matteo Montan.

According to Informa, an international provider of specialist information and services, the fast-growing mobile entertainment market will be worth $42.8 billion by 2010, of which $11.2 billion will be generated from mobile games.

Disney content will become part of Buongiorno's portfolio of over 300,000 services and licensed contents, marketed to a potential target of more than one billion wired and wireless telephone users globally, through a multi-channel strategy that includes direct distribution through the brand Blinko as well as through partnerships with telecom companies and the most important media groups.

All of Disney's mobile content will be managed by Buongiorno through B!3A, its proprietary technology platform conceived to design, build, manage and provide high quality services to leading businesses and to mobile consumers globally. B!3A provides a full-blown set of components that allow performing all the main tasks to create a complete digital content marketplace embracing content acquisition, presentation, delivery, reporting, billing and CRM.

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