Promotions grab more than 55 per cent of total Ad Volumes on TV in first
half of 2006
33 per cent
more ad volumes of Promotions in first half of 2006 compared to
first half of 2005
HLL
tops promotion of Brand in Jan-June 2006
High
share of Promotion volumes on GEC genre
'Coca
Cola' brand gets the highest promotion in Jan-June 06
First
half of 2006 saw a 59 per cent rise in the number of brands promoted per
day compared to 2005
(Please
Note: Ad volumes is based on secondages)
AdEx
India tunes in to see the advertising trends of Promotions used
by the TV Channels and Advertisers on TV,
The
Promotions on channels are of 7 types:
Below
chart shows the segregation of above 7 Promotions:
Overall
the promotions are divided under 3 headers: Channel Content Promotions,
Brand Promotions and Channel + Brand Promotions.
Advertising
trend All Promotions on TV across 2003-05
Ad
Volume of Promotions grew by 41 per cent in 2005 over 2003
Share
of Promotions vs Commercials on TV during the 1st half of 2006
Majority
(55 per cent) of ad inventories were of Promotions
Out
of overall Promotions, Program Promotions gets the highest
(66 per cent) share while channel Promotion gets nearly 20 per cent share.
First,
let's analyze the advertising pattern of Brand Promotions
on TV whereas Channel Promotions analysis will be continued
in the sequel Part 2.
Advertising
Trend of Brand Promotion over the year 2005-06
33 per cent
growth in ad volumes of Brand Promotions in the 1st half
of 2005 over 1st half of previous year
Seasonality
trend of Brand Promotions advertising
Rise
seen during Festivals across 2004-05.
Top
10 advertisers with highest Brand Promotions in Jan-June
2006
'HLL'
tops Brand promotion also closely followed by 'P &
G'
Channel
Genre preferred by Brand Promotion advertisers
More
than 40 per cent of Brand promotions volumes on GEC genre
News
on 2nd place with 21 per cent share
Channel
Language used in promotion of Brand
30 per cent
of ad volumes on Regional channels
Brands
with highest promotions in the first half of year 2006
Coca
Cola tops promotion advertising followed by Tata Indica
V2 Xeta
Count
of Brands promoted across the years
59
per cent rise in count of brands promoted in Jan-June
2006 over 2005
Since
the topic taken into consideration is extensive, the analysis
on Channel Promotions will be continued in next week's newsletter.
Watch out for the forthcoming Newsletter featuring parameters
like:
o
Growth in Channel Promotions
o Channel Genres preferred
o Language preferred
o Type of channel Promotions etc
We
shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
