27 July 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 6




 

 Media, Advertising & Marketing Watch







 

Pogo Amazing Kids Awards get interactive this year
Apart from airing the awards on Pogo in December, channel will also weave programming, interactivity around it.

 
 

MindShare tops ACNielsen Agency Equity Index
Mindshare tops ACNielsen Media AgencyTrack Media Agency Equity Index; Madison & Maxus come 2nd & 3rd respectivey.

TV Today mulls business channel, Bloomberg tie-up
Aaj Tak parent TV Today exploring business news channel in association with Bloomberg; co-branding, equity deal likely.

Brand Watch
The Sunsilk Gang of Girls Dot Com
Analysing the HLL attempt to propagate its brand proposition through a web community building exercise.

Online matrimony revenues to double by 2007: IAMAI

Kellogg India launches new product for adults

Jolie, Pitt top the charts as favourite celeb endorsers

Synovate establishes loyalty practice in Australia

MTV brings global competition for Video Music Awards

MTV Apac ad sales EVP Toby Hayward calls it quits

ESS announces exec appointments; Vijay Rajput is COO

Zonemedia initiates rebranding excercise

India to host Afro Asia Cup next year

US media companies unite in effort to help parents monitor kids' TV

TV Ratings
Top 10 Programmes (02/07/2006 to 08/07/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (02/07/2006 to 08/07/2006)
Star Plus
Zee TV
Ten Sports
Sun TV
Star One
Sony Entertainment
Gemini TV
ESPN

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Today's Newsbreakers.......India
    		• De Beers arm plans Rs 10-cr ad spend on new campaign
    		• Star to offer comprehensive branding solutions
    		• Godrej Consumer mulls greenfield soap brands
    		• Pogo kids awards to have 19 episodes
    Source: The Hindu Business Line
       
    		• MindShare’s on top, says ACNielsen
    		• Moving towards a new Media Direction
    Source: DNA
       
    		• `Old marketing is not working'
    		• What's your company's signature tune?
    		• The power of one
    		• Facing the challenge
    Source: Brand Line
    		• NGC, History Channel move from Leo Burnett to TBWA India
    		• Lowe, Chennai, bags real estate company, Ozone
    		• AC Nielsen Media AgencyTrack: MindShare leads, Madison second
    		• Media Direction dons a new corporate identity
    		• Pogo brings in reality series with ‘Amazing Kids’ Awards’
    Source: Agency Faqs
       
    		• Marketing is centred on the individual today
    		• Adding a new leaf to the playbook
    		• All in the same boat?
    Source:Financial Express
     
    International News
    		• Google to offer advertisers click fraud stats
    Source: CNet News
       
    		• Noodle ad not racist, watchdog says
    Source: Monsters and Critics.com
       
    		• MPG Names CEO
    		• Nielsen Spars With Cable Startup
    		• MediaVest, Nets Take Fresh Approach
    		• BBH, Axe Win Planning Prize
    Source: AD Week
       
    		• Billboard recovery boosts JCDecaux
    		• Hachette revamps sales operation
    		• RoadAds faces uncertain future
    Source: Media Week (UK)
       
    		• Explicit gay sex ads banned by advertising watchdog
    Source: Brand Republic Bulletin
    		• TiVo to Offer Advertisers Viewing Data
    Source: BetaNews
     
    		• Ad Council Hails Parents As 'TV Boss,' Provides 'Media Plan' For Kids
    		• Forecast: Networking Sites' Ad Revenue To Reach $1.86 Billion In 2010
    Source: Media Post
       
    		• CanadaL: Internet ads a growing market
    Source:Ottawa Business Journal
       
    		• Martha Stewart quarterly loss narrows; ad growth jumps
    Source: Reuters
       
    		• Candidate for U.S. House launching TV ad on war
    Source: www.baltimoresun.com
       
    		• Clothing Line Five Star Shines With Kevin Federline
    Source: Brand Week
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