Pogo Amazing Kids Awards get interactive this year

MUMBAI: It's time for the third edition of the Pogo Amazing Kids Awards (PAKA) and this time the fun and frolic around the awards is set to double. Unlike its previous two editions, this time round apart from airing the awards on Pogo in December, the channel will also weave programming around it.

"We will be presenting PAKA in a serialised format this year comprising 19 episodes over a period of seven weeks, which will showcase the kids who are shortlisted in the award categories," says Turner International India vice president advertising sales and networks (India and South Asia) Monica Tata.

What's more, for the first time, the show will also weave interactivity around it wherein viewers can SMS and vote in for their favourite kids in various categories. The call of voting for Paka will start from 15 September and will end of 31 October. The awards will be held in December.

The series will begin airing on 4 November. The first eight episodes will be non-category specific, profiling episodes, with the viewer getting to see five amazing kids every episode. The ninth episode will be a re-cap and episodes 10 - 17 will have the top three kids' pitched against each other vying for the top rung by impressing the jury, viewers and thereby getting their votes. Episode 18 will again be a re-cap and also the curtain raiser to the finals. Winners will be announced in the 19th episode.

The winners will get a child benefit policy worth Rs 500,000 and will also get a change to be on Pogo through 2007. Derek O'Brien's company will manage the entire selection and search process for PAKA 2006.

The search for the 40 kids from eight categories (five kids per category) of arts, sports, music, singing, dance, genius, leadership and entertainment will begin on 1 August and end on 20 August. These 40 kids will further be shortlisted to 24 (three per category).

Tata added, "Having the distinction of being the country's only televised kids' awards, as also a unique platform that acknowledges India's wealth of budding talent and kids' choices, Pogo Amazing Kids Awards 2006 aims to raise the benchmark for children's awards in the country through audience polls and a panel of illustrious judges whose combined feedback would determine which amazing Indian kid bags each of the eight coveted titles. Right from the solicitation phase up to the grand finale, every phase of Pogo Amazing Kids Awards 2006 will truly reflect Pogo's promise of being a channel that Indian kids can call their own."

PAKA is divided into two sections - Pogo Voice Awards and Pogo Kids Awards. The Pogo Kids Awards segment will recognize exceptional talent and brilliance and reward them for their extraordinary talents in multiple areas.

The channel has tied up with Bata as their on-ground partners, wherein kids can avail of the entry forms from any of the 850 Bata outlets across the country. Forms can also be downloaded from and information can also be found by sending an SMS to 8558.

Apart from that there are two presenting sponsors (Horlicks and Parle G) and six associates sponsors (Kellogg's, Big Babol, Kissan, Reynolds, Munch and Ganuchi Shoes).

To promote PAKA 2006, Pogo will kick off an integrated media campaign comprising outdoor, print, internet and school contact programmes. Mailers will be sent out to 200,000 kids across India and school contact programmes will be held in approximately 3000 schools.

Latest Reads
Nat Geo to showcase 'Before The Flood' TVC-free

On the heels of last Friday’s theatrical release of the critically acclaimed film 'Before the Flood' in New York and Los Angeles, National Geographic Global Networks CEO, Courteney Monroe, shared the network's plans to premier the show commercial free across digital and streaming platforms around...

Television TV Channels Factual & Documentary
Disney India acquires rights of 'Freaktown'

Disney India has acquired the Canadian animated comedy series 'Freaktown' from Portfolio Entertainment. Broadcasters in the UK and Denmark have also acquired the rights for the same movie.

Television TV Channels Kids
ZMCL to demerge print biz into DMCL, list; approves new home shopping channel

The board of directors of ZMCL has inter alia approved a draft of Scheme of Arrangement and Amalgamation for demerger of print media undertaking of the company into Diligent Media Corporation Limited (DMCL), merger of Mediavest India Private Limited and Pri Media Services Private Limited into DMCL...

Television TV Channels News Broadcasting
DD D-G Sahu elected Asia-Pacific Broadcasting vice-president

Doordarshan Director General Supriya Sahu has been elected as the new vice-president of the Asia-Pacific Broadcasting Union. The election was held during the 53rd annual Asia-Pacific Broadcasting Union General Assembly hosted by the Indonesian public broadcaster RRI,

Television TV Channels People
Star Movies presents 'Films To See...' every weekday starting 7 Nov

Star Movies Select HD has been staying true to its promise of impeccable curation by showcasing the best. Star Movies sets standards of storytelling high inspiring a lot of others to try and re-invent the art of movie showcasing business.

Television TV Channels English Entertainment
Q2-17: Zee Media operating profit up

BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent...

Television TV Channels GECs
National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual & Documentary
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories