8 February Newsletter Subscription Email this Page Volume 14 - Issue No: 90


 

Media, Advertising & Marketing Watch











 

Cement ad spends on TV grew 26%
Cement advertising spends on TV in 2005, as compared to 2004, grew by 26% ; Adex Analysis.

Starcom launches rural unit Xpanse; Bansal country head
Starcom Mediavest Group has launched a new unit Xpanse, which will target small towns and rural areas, delivering communication and marketing solutions.

Everest Brand Solutions ropes in Vaz as national creative director
Everest Brand Solutions has appointed Cajetan Vaz as its new national creative director (NCD). Vaz' appointment comes in the wake of the departure of erstwhile NCD Milind Dhaimade.

M&C Saatchi India bags VLCC creative account
VLCC has appointed M&C Saatchi as the creative agency for its personal care business.

iTVX, Media e2e bring branded ent measurement model

Shalimar in talks with Zee Gujarati for film promotion

Cricket mrktg tender to be re-issued

Source: www.indiantelevision
Today's Newsbreakers.......India
OgilvyOne set to break JV with Group M
Digital tech is key to marketing success
No cricket scores on mobiles: HC
Source: Business Standard
   
Johnson plans Rs 50-cr adspend
UB revamps major brands, launches new variants
TTK Prestige to use US expert's name to tap high-end segment
iTVX, Media e2e team up to offer brand placement valuation services
Intel charts new branding strategy to promote Viiv technology
M&C Saatchi bags VLCC account
Source:The Hindu Business Line
   
Starcom sets up front-end for rural ride
Source: DNA
The million dollar question: will the Internet wipe out television?
Elsie Nanji to put creatives to acid test at D&AD and Clio 2006 Awards

DD, BBC use Bollywood stars to talk about HIV
Starcom MediaVest targets small towns and rural markets through Xpanse
Tribal DDB Worldwide crowned ‘Interactive Agency of the Year’
Everest gives a face-lift to creative team; brings on Cajetan Vaz as NCD
Cricket Board to add $800 m more to coffers
Source: Agency Faqs
 
   
Retail sector in for a wholesale makeover’
Source:Financial Express
International News
Cable Accounted for 33.4% of '05 TV Ad Sales
Radio '05 Ad Rev. Flat, But Up 3.4% in LA
Source:Media Week (US)
   
Dell Shifts Consumer Creative to BBDO
Target Hires Wieden, BBDO
Benatti Calls for Probe
Visa Revamps Brand Direction
Source: Ad Week
   
Yahoo to feature links to Super Bowl ads
Source: USA Today
   
Ofcom approves channel sponsorship
Argus Lite for Brighton this month
  Source: Media Week (UK)
   
Realtors Launch Media Campaign for Recognition
Truth in Advertising: McDonald's Reveals All
Source:BrandWeek
WPP Italian probe to spark more sackings
Source:this is money
   
Publicis chief's vision of product placement
Source: Times Online
   
ABC Scores Super 'Live' Ratings, Same Day Too, In First Ever DVR Bowl
AOL To Continue E-Mail Whitelist
Super Bowl Marketers Fail To Mesh TV, Web Efforts
More M&A Activity Predicted
Source: Media Post
   
Amazon Contextual Advertising Network?
Source: Search Engine Journal
   
UAE's advertising spend highest in AGCC
Source:www.menafn.com
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