Cricket: BCCI to re-issue marketing tender

NEW DELHI: The cricket telecast rights saga just refuses to die down with new twists added at almost every juncture.

Even as Indian pubcaster Doordarshan has objected to a tender floated by the Indian cricket board asking for quotes for getting marketing rights for cricket to be shown over pubcaster's network, Board of Control for Cricket in India (BCCI) is amending the tender concerned.

While admitting that the marketing tender will be re-issued after certain amendments in few days time, BCCI vice-president and marketing panel head Lalit Modi told today, "The changes are being made keeping in mind a recent Supreme Court ruling in a case between DD and Ten Sports."

Though Modi refused to hand out the details of the changes being made in the marketing tender, he indicated that "certain rights that were included in the tender are being held back by the BCCI."

Late last month just before the commencement of the India-Pakistan one-day cricket series in Pakistan, in an interim observation SC had endorsed a compromise formula reached between DD and Ten Sports wherein DD agreed to carry Ten Sports feed, along with its logo and ads, on payment of Rs. 150 million.

However, the very fact that BCCI will decide on the marketing agency for cricket televised on DD and the quantum of revenue generated has irked Prasar Bharati, which manages DD and All India Radio.

In a letter to the BCCI, Prasar Bharati CEO KS Sarma has said propriety demanded that the cricket board should have consulted it before issuing the marketing tender.

Pointing out that BCCI's $ 100 million floor limit for marketing rights for cricket on DD, is "way off the mark on the higher side," a senior official of Prasar Bharati today counter punched, "First, why should some body else market programmes on DD? Then, BCCI's premise of awarding the rights to some agency is wrong."

Why wrong? According to Prasar Bharati, if a third agency markets cricket for DD, then the pubcaster's share of revenue --- 25 per cent as mandated by the government --- will fall. Reason: marketing and advertising agencies will take their cut of 15 per cent each as commission.

"If this happens, then it would mean DD will get one fourth of 70 per cent instead of 85 per cent as the marketing agency too would take its normal cut of 15 per cent commission," the Prasar Bharati official explained.

But these arguments, as enlisted in Sarma's letter to the BCCI, are failing to cut much ice with the cricket authorities. At least till now.

"We will re-issue the marketing tender and if Prasar Bharati is so concerned about its revenues, then it can also bid for the rights," Modi retorted.

Interestingly, Prasar Bharati feels that it should be "given an opportunity to match" a quote from a marketing agency.

BCCI to go ahead with FM radio rights

The Indian cricket board is pressing ahead with its plans to sell separate cricket rights to FM radio stations, which are now on the upswing with the government having completed the second phase of licensing in 91 cities.

"We are going ahead with the FM radio rights," Modi asserted, adding that these are some of the many ways in which BCCI revenue can be maximized.

When pointed out that the government and Prasar Bharati feel cricket would fall under the category of news and current affairs, which is not allowed on private FM radio stations, Modi said, "If somebody wants to take us to the court on this, let them."

It is worthwhile to add here that last week in a meeting of a

recently-formed ICE (information, communication and entertainment) panel, under the Prime Minister's Office, the issue of news and current affairs on private FM radio stations was taken up.

A member of the panel told, though no decision has been taken yet, a large number of the ICE panel members feel news could be allowed on private FM radio stations.

The ICE panel was formed barely a month back by the PMO to look into sector-specific issues, including a regulatory authority for television.

Historically, the ministries of home and information and broadcasting have been against allowing news on private FM radio stations on grounds of national security.

Meanwhile, BCCI has already received bids from Reliance Infocomm, Zee Telefilms, Nimbus Sports International PTE Ltd, and Taj Television India Pvt Ltd for production rights, amongst others.

For global media rights to Indian cricket, according to Times of India, BCCI has received expressions of interest, amongst others, from the likes of ESPN Star Sports, SET Satellite Singapore PTE,. Reliance Infocomm, Zee Telefilms Ltd, Nimbus, Sahara One and DirecTV and Echostar of the US.

Latest Reads
DD D-G Sahu elected Asia-Pacific Broadcasting vice-president

Doordarshan Director General Supriya Sahu has been elected as the new vice-president of the Asia-Pacific Broadcasting Union. The election was held during the 53rd annual Asia-Pacific Broadcasting Union General Assembly hosted by the Indonesian public broadcaster RRI,

Television TV Channels People
Star Movies presents 'Films To See...' every weekday starting 7 Nov

Star Movies Select HD has been staying true to its promise of impeccable curation by showcasing the best. Star Movies sets standards of storytelling high inspiring a lot of others to try and re-invent the art of movie showcasing business.

Television TV Channels English Entertainment
Q2-17: Zee Media operating profit up

BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent...

Television TV Channels GECs
National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual & Documentary
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories