19 April 2006 Newsletter Subscription Email this Page Volume 15 - Issue No: 40


Adex Analysis







 

Philips biggest TV spender in consumer durables of 2005
With a share of 8%, Philips was the highest spending consumer durable advertiser of 2005 on TV: AdEx India Analysis.
 
 

Special Report
Star makes a mark in regional space: IRS 2006
IRS Round I on regional TV space presents an improved show from Star; Sun's flanking strategy pays off.

Media, Advertising & Marketing Watch
Madison Media bags Blue Star AOR
Madison Media has started the new financial year by winning the Blue Star media planning and buying AOR. The account was won in a multi-agency pitch.

Emirates Airline in $195 million partnership with Fifa

Promax to release study on consumer gaming habits

Rediffusion DYR’s campaign nominated for One Show

Cable operators black out Star channels in Kolkata

Government demarcates listed sports events

Zee launches dramedy 'Jabb Love Hua'

Telly Chakkar
Grapevine - Shaktiman to endorse POGO chips

News Releases
Lintas' Northpoint announces 2nd post grad advt prog

TV Ratings
Top 10 Programmes (02/04/2006 to 08/04/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (02/04/2006 to 08/04/2006)
Star Plus
DD1
Star One
Sun TV
Sahara One
Zee TV
Sony Entertainment
MAX
Gemini TV

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Today's Newsbreakers.......India
Ad bodies bury the hatchet on pitching fee
Rediffusion DYR nominated for 'One Show' awards
Shop through the heart
Consumer durable cos to have it cool this summer
What lies beneath
EKL Appliances to ramp up washing machine ops
Source:Economic Times
   
Madison Media bags Blue Star account
Spurt in Govt ads during January-March 2006
Mumbai outdoes Delhi in out-of-home viewing
Electrolux new office to support marketing
Source:The Hindu Business Line
 
Star plans to enter 5 new businesses
And cauldron bubble
Sahara Filmy expects new shows to get viewers
Making money with cupid
Source:Business Standard
Madison bags Blue Star business worth Rs 15-20 crore
Dentsu Communications, Bangalore, bags Nitesh Estates
Zee banks on ‘poor boy-rich girl’ saga
Consumers watch more TV ads outside their own homes: Madison survey
Source:Agency Faqs
 
   
Chennai - Remove unauthorised hoardings in city: court
Source:The Hindu
   
Companies line up to grab Railways adspace window
Source: NewKerala.com
   
Storyline’s missing in luxury pitches
Source: DNA
International News
Goodbye Bucky, Hello Big Bucks! 'Idol' Ad Sales $oar
Source: ABC News
   
Publicis Exits $60 Mil. Sara Lee Review
Wendy's Names Interim Chief Executive
J&J Olympics Work Goes to Ogilvy
Kiss Readies Fragrance Campaign
Source: Ad Week
 
Dow Jones March advertising revenue at WSJ up 19.1%
Source: MENAFN
 
SPH clinches 5 Panpa newspaper advertising awards
Source: AsiaOne
   
Publicis says in talks with Belgian ad agency Duval-Guillaume
Source:Forbes
   
PIB: March Ad Rev. Up 5%
Source:Media Week (US)
Yahoo results meet expectations, ads seen solid
Source: Reuters
   
MySpace Moves Into The TV Space
B-to-B Has Another Setback, But Is Expected To Improve
Source: Media Post
   
IPA signals ad downturn
Debut ad campaign for The Week
Source:Media Week (UK)
   
PartyGaming Sales Rise as Advertising Draws Gamblers
Source:Bloomberg
   
Google To Charge For AdWords API
Source: WebProNews
   
Sprint Nextel settles NYC ad-related suit
Source: BusinessWeek
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