12 April 2006 Newsletter Subscription Email this Page Volume 15 - Issue No: 36


Adex Analysis







 

Cola Battle: Aerated soft drinks TV advt. in 2005
The Aerated Soft Drinks category grew by 50 per cent in 2005 over 2004, in terms of TV advertising.
 
 

Media, Advertising & Marketing Watch
Bajaj launches Platina with Jhalak Dikhlaja campaign

Bajaj Auto (BAL) yesterday launched their first of the five launches expected this year – the 100 cc Platina.

Raj TV begins news telecast as deferred live
Raj TV, presently uplinked from Bangkok, starts telecasting news bulletins as deferred live as election fever grips Tamil Nadu.

Football World Cup to boost adspend growth in 2006

Online bill payments gaining credibility in India: IAMAI

Meridian bags creative duties of Levi Strauss' Dockers

Vaishnavi Corporate Comm. expands board of directors

Mumbai to host ATP tournament in September

Charter, TNS to launch audience measurement services

Tandberg TV unveils on-demand interactive ad system at NCTA '06

Executive Dossier
'Our persistent endeavour is to get DD its due rates, which should match the high viewership it has'

Interview with Prasar Bharati deputy director general Vijayalaxmi Chhabra

TV Ratings
Top 10 Programmes (26/03/2006 to 01/04/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (26/03/2006 to 01/04/2006)
Star Plus
DD1
Sun TV
Star One
Sahara One
Sony Entertainment
Zee TV
Gemini TV

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Today's Newsbreakers.......India
Ad agencies retain talent with opportunities, sops
Warner bros charges Bajaj with copyright violation
Check out which ad is 'hot' this week
Taking a lead
The wok on a roll
Taking a lead
Funny side up
From runway to retail
Source:Economic Times
   
More tech-savvy Indians use internet route to pay bills
Source: Financial Express
   
Top Indian cricketer to keep time for Citizen
Mountain Dew to launch a reality show
Fresh & Honest eyes 10% of filter coffee market
Ford India marketing VP to quit
Source:The Hindu Business Line
   
Unconventional campaign ad
Source:The Hindu
What’s in store for SaharaOne after cricket?
Neo@Ogilvy forges ahead with a fair share of clients
Harish Krishnamachar ends his run with Lowe
Uday Parkar moves from McCann to Adfactors
Zee Sports, Prasar Bharati to market DLF Cup India-Pakistan series jointly
Source:Agency Faqs
   
USA : Kate Moss in Fall 2006 Calvin Klein Jeans ad campaign
India : Meridian & MindShare corners Levi’s media campaign
Source:Fibre2fashion.com
   
Advertising agencies split over awards
Zee-DD pact for Indo-Pak ODIs at Abu Dhabi
Second time lucky?
The city always shines
Source:Business Standard
International News
NBA, Adidas Strike Uniform Deal
Saturn Shoots for the Moon With Updated Slogan
Study: Blog, Podcast, RSS Ad Dollars Growing by Triple Digits
Source: Brand Week
   
Pfizer Plans 2nd Non-Branded Ad Campaign
Source:www.chron.com
   
Blog Spending Leads Alt Media
McKinney Names New President
MLB.com to Add Video Ad Options
Water Behaves in Delta Faucet's Campaign
Source: Ad Week
   
Universal McCann promotes Place
Future appoints agency reps
No world cup ad bonanza
ISBA asks members to join Outdoor Audit
Emap reshuffles sales team
  Source: Media Week (UK)
TV woos advertisers by showing viewers watch ads
Source: Reuters
   
New TV Spot and poster for Mission: Impossible 3!
Hi-tech tunnels ads, an alternative to TV
Source:Monsters and Critics
   
Levi Strauss's Profit Rises 14% on Advertising Cut
Source: Bloomberg
   
Mercury Media Signs Up With COREMedia
A Not As Big Easy: Nielsen Restores New Orleans, Albeit A Smaller Media Market
  Source: Media Post
   
SINGAPORE: ST Interactive becoming launch pad for ad clips
Source:Asia Media
   
AIRPOWER demonstrates how advertising in the UAE is set to take off
Source: AME Info

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