Tandberg Television unveils on-demand interactive ad system at NCTA '06

MUMBAI: Tandberg Television will unveil for the first time an on-demand interactive advertising system at the NCTA National Show 2006. The company's new dynamic ad placement solution integrates advanced video-on-demand (VOD) capabilities with advanced interactive television functionality.

It enables operators and programmers to engage subscribers with compelling integrated advertising experiences tightly embedded in broadcast and VOD programming.

"In an era of ad-skipping and fragmented viewership, our next generation technology will play a critical role for advertisers striving to engage their customers. Tandberg Television's new solution offers advertisers the ability to blend the emotion of television with the precision and measurability of the internet," said Tandberg Television Inc senior vice president marketing and business development Braxton Jarratt.

A recent joint survey released by the Association of National Advertisers and Forrester Research found nearly 70 per cent of advertisers are concerned that VOD and digital video recorders (DVR) are rendering traditional TV ads less effective, and confirmed that advertisers will spend less on TV ads in favour of emerging forms of advertising. The new interactive advertising system from Tandberg Television helps cable deliver more effective forms of advertising that complement the evolving and complicated viewing patterns of today's consumers.

With the new ad solutions from Tandberg Television, operators can deliver dynamic ad placements, playlists, interactive advertisements, branded portal and t-commerce capabilities to create rich, immersive subscriber interactions. Since the system is platform agnostic, it can be extended to any delivery device where content is consumed, complete with embedded interactive experiences launched with every subscriber inquiry or response.

The complete solution from Tandberg Television includes:

On-demand advertising: Global management system for advanced video advertising technologies, including VOD ad placement, long-form VOD delivery and highly targeted ad systems. The AdPoint solution addresses the diverse needs of advertisers and marketers by providing innovative tools for the production, management and placement of advertising and marketing messages across platforms and methods.

Interactive advertisements: Two-way interactive television (iTV) communication that actively engages viewers, draws them deeper into the programming and creates a unique relationship between the advertiser, the content and the operator.

Branded entertainment on-demand: By linking from linear video to on-demand content, advertisers can tie branded content areas directly to advertisements. While viewing an ad, users can click for more information to launch on-demand sessions that provide deeper brand interactions.

T-commerce: Secure transactions from set-top boxes allow viewers to make purchases while watching television. T-commerce is a powerful product placement and direct marketing solution for advertisers, enabling viewers to request additional information or initiate purchases directly from their television screen.

Mobile messaging solutions: With its end-to-end mobile messaging system, Tandberg Television supports mobile marketing campaigns, including registration management, content creation and scheduling, reporting and analysis, and delivery to subscribers of all major carriers.

The interactive advertising system delivered by Tandberg Television is based on open interfaces, enabling cable operators to easily deploy on-demand services using existing, preferred and next-generation backend components -- such as video servers, access networks, billing systems and client applications -- as well as future iTV applications, including gaming and merchandising.

By enabling multiple video server vendors and complexes to co-exist in the same installation, Tandberg Television allows operators to direct content to specific servers and load balance resources across vendors

Latest Reads
Prime Focus joins hands with Pritam and Kwan to create JAM8

Integrated media services company Prime Focus Ltd has announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a talent management company to serve as a 360-degree creative solution provider for the M&E industry.

Television Production House Film Production
Star Movies Kids is the new kid on the block

A few years ago Star India decided to hive off some bits of its repertoire and focus exclusively on its main GEC Star Plus and the emerging sports scenario. Surprisingly, the channel is now taking a new turn by targeting the youngest viewers. As per industry sources, the Uday Shankar-led network is...

Television TV Channels Kids
Zapak and Cartoon Network India partner to launch ‘Ben 10 - Alien Run’ mobile game

Anil D. Ambani led Reliance Entertainment’s Zapak, India’s leading Gaming Destination, in association with Cartoon Network India, rings in the New Year with an epic launch for fans and gamers alike, with Ben 10 - Alien Run Mobile Game.

Television TV Channels Kids
Sony Entertainment Television makes Makarsankranti memorable for the commuters of Western Railway

The local trains in Mumbai are known to give a unique glimpse into the lives of Mumbaikars.

Television TV Channels GECs
ZEE announces offer on Zee Family Packs, now at Rs. 39* per month

With the new tariff/pricing regime all set to come into effect from February 01, 2019 ZEE, the No. 1 television network of the country, announces attractive launch offers for its consumers. Zee family packs will be available for Rs. 39* only. This special launch offer has been devised for consumers...

Television TV Channels GECs
Viacom18 introduces VIACUBS - a day care facility for employees' children

In continuation of its gender inclusive policies such as a 36-weeks maternity leave and flexible work arrangement, Viacom18 today announces the launch of Viacubs – a child day-care service for Viacom18 employees. Viacubs is a part of Viacom18’s WAVE initiative which focusses on safety, wellness,...

Television TV Channels GECs
Privé Unscripted to offer thought-provoking content from BBC

ZEEL’s premium English movie channel - &PrivéHD - is all set to telecast its new offering from the BBC library- Privé Unscripted. It brings not just movies inspired by real life but life itself showcased in all its raw and unscripted glory. The content from ZEEL’s association with BBC Studios,...

Television TV Channels Movie Channels
MTV to up its game in 2019 with new format shows

After claiming to have doubled its viewership in 2018, MTV is all set to up its game by launching the eighth season of MTV Unplugged, a singing show, on 26 January, 8 pm onwards. Royal Stag Barrel Select and MTV have collaborated to present the program.

Television TV Channels Music and Youth
Hindi Movies most benefited genre in Chrome DM week 2

With a growth of 0.93 per cent as compared to last week (1), the Hindi movies genre marked the highest opportunity to see (OTS) among all categories in week 2 of Chrome Data Analytics & Media. In the Hindi ovies genre, Rishtey Cineplex gained the highest OTS with 95.1 per cent in HSM excluding...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories