27 January 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 32
Adex Analysis













Paints Advertising on TV up 44% in 2004
44% rise in paints advertising on Television in 2004 compared to 2003.

Media, Advertising & Marketing Watch
Amar Chitra Katha to enter mobile phones
Amar Chitra Katha, the flagship brand of India Book House (IBH), is exploring options to exploit its content through mobile. It is also in the process of extending its distribution through e-commerce.

Western Union to sponsor two PHL teams

TME bags Arvind Brands media account

Guest Speak
Global Internet Branding Of High-Tech Enterprises
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (9 January 2005 to 15 January 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (9 January 2005 to 15 January 2005)
Star Plus
Sony Entertainment
Sun TV
Star Gold
Gemini TV
MAX

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Today's Newsbreakers.......India
Nirvik Singh to head SE-Asia Grey Global
WPP wins EU antitrust nod for $1.5-bn Grey Global bid
Creating all that buzz...
Source:Financial Express
 
   
World's best Ad-men
Asia leads the creative brigade
Planet Sports to roll out Ferrari branded goods
Craig Branigan: the new age brand builder
Post takeover: Nirvik to play greater role in Grey
Different bent of mind
Out of the Grey
Don't rain on Republic-day parade
Source:Economic Times
   
Now, sponsorship backing for Sher-e-Jallandhar, Chandigarh Dynamos
  Source: Indian Express
The Media Edge bags Rs 25 crore Arvind Brands biz
Atulit Saxena joins Euro RSCG as Delhi head
Time for a Dairy Milk as Pappu finally clears his exams
Nirvik Singh is now president, South East Asia, Grey Global Group
Mediaah.blogspot.com hits it off with readers
Source:Agency Faqs
   
 
New SEBI disclosure guidelines to bring down issuers' ad costs
How relevant is the role of POP value chain?
Planet Sports to roll out Ferrari branded goods
Source:The Hindu Business Line
   
Festival fever
  Source: Catalyst
   
SEBI norms to cut issuers' ad costs
  Source: Sify
International News
Gannett Aided by Broadcast TV Ad Revenue
  Source;MSN Money
   
A-B Passes on Jackson Super Bowl Ad Spoof
Congress Moves to Hike Indecency Fines
Deutsch Opts Out of Mitsubishi Review
NBA's Nets Launch Agency Search
Newspaper Sites Report Strong Q4 Ad Growth
JWT Promotes Davis to Global Creative Chief
  Source: Ad Week
   
Major US food companies, ad groups form lobby
  Source: Reuters AlertNet, UK
   
T-Mobile fined HUF 40 million for misleading advertising
  Source:Forbes
   
Telewest spanked for broadband ad
  Source: The Register, UK
   
Watchdog upholds complaint about Irn-Bru streaker ad
  Source:Media Bulletin
   
Merrill ups online-ad outlook
  Source:CBS Marketwatch
BBC World in promo drive
Doctors urge alcohol ad restrictions
Aegis denies Flynn departure
Publicis agencies swap BT £7.5m radio account
  Source: Media Week (UK)
   
Times Reports Modest Growth Due To Broadcast, Not Print
Digitas Prepares To Swallow Pill, Sets Takeover Plan
ESPN ABC Sports 'Neutralizes' Sales Team, Unveils New Structure
  Source: Media Post
   
McDonald's offers wireless content as part of marketing campaign
  Source:RCR Wireless News
   
Sirius CEO: Advertising Will Be Important Revenue Stream
 

Source: money.excite.com
   
'Malfunction' explainer ad won't air
  Source: USA Today
   
Game Initiative Announces Advertising in Games Forum
  Source: Creative Mac
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