Paints Advertising
on Television registers a rise of 44% in 2004 compared to
2003.
(25 January, 2005)
Key
Findings:
44%
rise in Paints Advertising on Television in 2004 compared to 2003.
Paints show a growth before the festival season (Oct-Nov) on Television.
Rise
of 58% in Paints advertising on TV in 2003 compared to 2000.
'Asian
Paints' rules advertising on Television in 2004.
This
week, AdEx India looks at Paints. First, let's look at the growth
of Paints advertising on Television in 2004 compared to 2003.
2004
shows a growth of 44% in Paints advertising compared to 2003.
Let's look at the monthly pattern of Paints advertising in 2004
compared to 2003.
The
trends are similar for both the years. The highest spends in Paints
advertising is noticed in the month of September on Television.
Let's
look at the TV Ad Spends in 2003 compared to 2000.
There
has been a rise of 58% in Paints advertising on Television in 2003
compared to 2000.
Let's look at the advertisers who dominate Paints on Television
in 2004.
The
table shows that Asian Paints stands at the 1st position
(with 47% of advertising share) whereas Goodlass Nerolac
Paints gets the second position (with 26% of the share).
We
shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
