14 January 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 24
Media, Advertising & Marketing Watch













PM to media companies: Go global
Singh stresses the need for a global Indian channel with a global perspective, reaching out to a global audience.

POP Asia ropes in international speakers
Seminar will see speakers like Martin Pegler & Martin Kingdon, renowned names in the point of purchase advt. business.

Sun to launch Bengali channel in April

CNBC-TV18 marks fifth anniversary with Awaaz launch

Guest Speak
Global Branding Is So Easy With Global Trademark
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (26 December 2004 to 1 January 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (26 December 2004 to 1 January 2005)
Star Plus
Sony Entertainment
Sun TV
Zee TV
ESPN
DD1

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
TRAI withdraws directive on Tata Tele ad
TAG Heuer's new brand ambassadors
HC can restrain use of trademark by subsequent user
Source: The Hindu Business Line
   
Big B steps in for tsunami relief
Source:Financial Express
   
   
Feel, and not just see. Kerala Tourism’s new mantra
Source:Agency Faqs
It's time for ad industry to sing a jingle
FDA warns Pfizer over painkiller ads
Source:Economic Times
   
Brands get a break in films and serials
Pitching fees are what grab attention
Source: Moneycontrol
   
   
Wal-Mart Starts Campaign to Boost Image
Source:www.keralanext.com
International News
WPP launches online marketing strand
SubTV to focus on flyposting advertisers
Sky One hires marketing boss for 2005 drama push
  Source;Media Week (UK)
   
Euro RSCG Worldwide Appoints Andre Pinto as CFO
  Source:mysan.de (Pressemitteilung), Germany
   
FDR's Grandson Protests Soc. Security Ad
  Source:Guardian
   
VW Delays $500 Mil. Media Review Decision
Samsung Reviews European Cell Business
FCC Member Calls for Payola Probe
Kraft to Change Youth Ad Emphasis
  Source: Ad Week
   
DEC ends tsunami aid advertising
  Source:BBC News, UK
   
Why advertising, marketing and PR pros should blog
  Source:Digital Bulletin
Iran moves to ban advertising of foreign products
  Source: Daily Times
   
Deutsche Bank: Online Ad Spend Could Grow By 30 Percent In 2005
WPP Eyes World Domination With Search Marketing Arm
DoubleClick: Search Engine Marketing ROI Soared In December
  Source:Media Post
   
MTV Networks Delays Logo Launch
Kraft to Change Youth Ad Emphasis
Radio's Long Ad Pods Turn off Listeners
  Source;Media Week (US)
   
NBC, VW Ink Global Marketing Deal
  Source: Brand week
   
Y&R lays off 10% of NY staff
  Source:Crains NY Business
   
Wal-Mart starts advertising campaign
  Source: Real Estate Gates
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