Sun targets April launch for Bengali channel 'Surjo'

NEW DELHI: Come April and Bengal will get its first view of the southern "Surjo" (sun). That is the timeline that Kalanidhi Maran, the king of the TV media space in the south, has set for the launch of the Sun Network's first non-southern regional language channel.

Christened "Surjo" (meaning sun obviously), Maran's channel will be taking on five well-entrenched players in the Bengali regional language space.

Asked by about expansion plans on the sidelines of the India Economic Conclave 2005 organised by CNBC-TV18 in the capital today, Maran said, "A Bengali channel in April will mark our first foray into the non-South Indian market."

This remark of Maran comes soon after Sun TV signed a $ 25 million joint venture deal with Malaysia's Astro All Asia Network to originate, aggregate and distribute television programming and channels for a global audience. The agreement envisaged the launch of a Bengali channel for distribution in India, South East Asia and other markets within the Bengali diaspora.

In India, the Sun-Astro combine will face stiff competition in a market that already has five channels fighting for viewer attention --- national broadcaster Doordarshan's DD Bangla, ETV bangla, Alpha Bangla, Tara Bangla and ATN. In the pipeline is a Bengali news channel from the ABP-Star stable too.

According to Maran, after the Bengali channel, which will herald Sun Network's arrival on the northern side of the Vindhya mountain range that roughly divides India into North and South, the next target would be to launch a Hindi channel.

"We have just launched a Telugu channel and now targeting a Bengali channel for April. I won't rule out a Hindi channel, but that would happen some time next year (2006)," Maran said, adding that he possibly could not discuss at the moment the format and content of the proposed Bengali and Hindi TV channels.

Quite mysteriously, Maran indicated to journalists that another joint venture is in the offing on the lines of one with Malaysia-based Astro. "It would be a big one, but I cannot tell you the details now," he tantalizingly dangled a carrot before whizzing out of the venue after having ruled out an initial public offer for the Sun group of companies.

Sun TV content reaches more than 100 million Indian-speaking viewers, covering Asia, North America, Europe, Middle East, North Africa and recently, South Africa, Australia and New Zealand.

Latest Reads
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs
Republic TV continues lead as genre ratings rise

BENGALURU:Two of weeks earlier, we had mentioned that the English News genre’s four week average ratings and weekly ratings have been falling since weeks 29 to 32 of 2017. The fall continued until week 47 of 2017 when the combined Broadcast Audience Research Council of India (BARC) weekly ratings...

Television TV Channels News Broadcasting
SPN India acquires TV, OTT rights for T10 Cricket League

MUMBAI: The newly introduced T10 Cricket league (TCL), which will be played at the UAE’s Sharjah Cricket Stadium, will be telecast live on Sony ESPN. The league is a four-day event running from the 14th to the 17th of December 2017.

Television TV Channels Sports
News Corp’s new ad network takes on Facebook, Google

Training its guns at the digital-ad dominance of Google and Facebook, News Corp has launched a platform, News IQ, to let advertisers reach audiences across all of its online properties.

Television TV Channels News Broadcasting
Gracenote launches channel monitoring solution for broadcasters

MUMBAI: Gracenote, a Nielsen company, has launched its next-generation TV distribution monitoring and reporting solution developed specifically for the Indian TV market called TV Street Maps 2.0.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories