11 January 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 21

Media, Advertising & Marketing Watch













Ringtones move to the next level at MTV
In order to take the music ringtone experience one step further MTV will launch Made Hear. This original ringtone franchise offers users exclusive ringtones developed specifically for mobile by some of the industry's hottest producers and artists.

Taxing thoughts for the advertising agencies
The advertising agencies association of India (AAAI), in a bid to ensure that agencies have a complete understanding of the accounting systems, organised a seminar for all agencies addressing the issue of tax deduction at source (TDS) and its implications.

mOne appoints Vishal Chinchankar as director
GroupM's mOne is looking at strengthening its core team and has taken the first step towards that by appointing Vishal Chinchankar as director.

Sony Ericsson partners with the WTA

Paramount's new film benefits from savvy marketing

Karnataka fair price shops to undergo revamp

CNBC Asia Pacific realigns network distribution team

Guest Speak
Global Branding Is So Easy With Global Trademark
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (19 December 2004 to 25 December 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (19 December 2004 to 25 December 2004)
Star Plus
MAX
Sony Entertainment
Sun TV
Gemini TV
Eenadu TV

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Today's Newsbreakers.......India
Ad agency strikes gold with `interiors' unit
DNA Networks ties up with 5 sponsors for live events
Sponsors make a match of Chennai Open
Source: The Hindu Business Line
   
   
DAC to organise ad and media quiz
Ford to hike ad budget for flagship brand by 15%
Source:Economic Times
   
Samriddhi 2005 to brand North-East
Source: Business Standard
3D adverts: The futuristic looks of display communication
It can happen to you, says O&M’s AIDS awareness commercial
STAR’s one-hour prime time slot to be down by half-hour
rmg david gets Emami's new ayurvedic range
FAB Awards 2005 invites entries
Source:Agency Faqs
   
   
Wanted: sponsors to install inverters for traffic signals
Source:Indian Express
International News
Pfizer to Pull JWT Listerine Ads
Larrick Joins FCBi as CEO
More Problems Hit Mitsubishi's Review
Hitachi Data Systems Taps WPP for PR
  Source: Ad Week
   
China baby pooh-poohs diaper ad offers
  Source: Reuters
   
MidADdle Launches Two Tiered Advertising Network
  Source: MCnet
   
In the post-ad age, sponsorships take center stage
  Source:MSNBC
   
Man Sells Forehead as Billboard on eBay
  Source:DevShed
   
Interactive TV ads aim to woo viewers
  Source:Denver Post
   
Media, Interactive Searches Wane In '04, Communications On The Rise
BBDO Awarded $60 Million Ad Account
Venture Capitalists Renew Faith in Online Advertising
  Source:Media Post
   
Yahoo! Launches Print and Online Ad Campagin
  Source: Search Engine Watch
   
Fox bans Super Bowl ad showing Mickey Rooney's behind
  Source: CBC
   
Dutch TV bans 'Gay Jesus' ad
  Source: Big News Network.com
   
NBC ratings slide forces ad giveaways
  Source; www.crainsny.com
   
ScreenFX clinch Edinburgh centre deal
Extreme signs The Mob for Grind sponsorship
  Source;Media Week (UK)

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