Television

CNBC APAC realigns network distribution team, appoints ad sales MD in South Asia

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MUMBAI: CNBC Asia Pacific has kicked off the new year with a couple of promotions and also by realigning its network distribution team. The first promotion is that of Sherrie Low, who will now be South Asia advertising sales managing director. Low was earlier CNBC International Sales account director.

The second major appointment is that of Jacqueline Lam as CNBC Greater China network distribution and affiliate relations manager. Prior to this, Lam was with MediaCorp News in Singapore as regional distribution and marketing manager.

As head of sales in South Asia, Low will be responsible for all advertising and sponsorship sales activities in key South Asian markets including Singapore, Malaysia, Indonesia, Vietnam and Thailand. She has close to 10 years of experience in the television industry. She joined CNBC's advertising sales team in 1999 from Singapore's Television Twelve, where she held various managerial roles, first in programming acquisition and subsequently in airtime sales. Before joining the television business, Low worked in the IT and banking industries. She holds an honours degree in Japanese studies from the National University of Singapore.

CNBC Asia Pacific senior vice president advertising sales and marketing Adrian New said, "The South Asian region is one of the largest and most important markets and Sherrie Low has quickly proved herself to be the ideal person to manage our advertising sales operations there. Her track record in sales along with her unique blend of experience will help expand CNBC Asia Pacific's business in this region."

Lam, on the other hand, will oversee all aspects of the distribution and relationship management of CNBC Asia and MGM Movies Channel to pay-TV distribution platforms and hotels in Hong Kong, Macau and Taiwan. She will also manage CNBC programme syndication sales to broadcasters, video-on-demand platforms and airlines, and the development of CNBC's mobile content to operators. Jacqueline will also be responsible for the regional coordination of CNBC's extensive hotel and travel sales activities.

Lam joins CNBC with over nine years of experience in the advertising, IT and television industries. She had held marketing and brand management roles with JD Edwards (prior to its merger with Peoplesoft) and handled account management with Corplan Advertising in Singapore. Lam holds a bachelor's degree in mass communications from the Oklahoma City University.

"Jacqueline joins us with a wealth of regional experience, particularly in North Asia," said CNBC Asia Pacific senior vice president distribution and channel strategy Gregg Creevey. "Her appointment completes the realignment of CNBC's network distribution and affiliate relations team, which now has a strong market-specific focus. We are now in an even better position to maintain relationships with the key operators and platforms across the region and exploit potential new areas such as mobile and wireless applications."

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