23 February 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 51
Adex Analysis





Oral Care advertising on TV up 4% in 2004
Oral Care Advertising grows 4 per cent on Television in 2004 compared to 2003.

Media, Advertising & Marketing Watch
Airtel announces video service for non-video phones
Airtel has announced the launch of video service for non-video phones for its pre-paid and post-paid GPRS customers nationally.

Fido Dido takes on Yana Gupta in 7 UP campaign
 Pepsi's lemon-lime brand 7UP has kicked off its new campaign for 2005, co-starring brand mascot Fido Dido with Bollywood star Yana Gupta.

Raj TV to promote students' movie project
Tamil general entertainment channel Raj TV has associated with a group of student filmmakers. The channel aspires to capitalise from the visibility it gets when the movie gets released in various colleges in Tamil Nadu.

Guest Speak
Why Business Must Survive In Real Name- Economy?
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (06 February 2005 to 12 February 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (06 February 2005 to 12 February 2005)
Star Plus
Sony Entertainment
Sun TV
Zee Cinema

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Today's Newsbreakers.......India
WPP to takeover Chinese media market
Advertisers keen on Gambhir, Kartik and Zaheer
Pizza Hut to improve brand visibility
AG Krishnanmurthy's omnipresent now
Where's the big idea
St Luke's picks up Ikea's German ad business.
'What it takes to be a top ad exec'
Coke to create fizz with Aishwarya
Source:Economic Times
   
Radio ad share to double in 3 years
Source:Business Standard
Gyans on radio ads from Down Under
Contract's Anil Kumar joins Lowe as vice-president
Tara Bangla reborn as Tara Newz, Tara Muzik
How 'bout an Astro Boy for keepsake?
Source:Agency Faqs
   
   
Johnnie Walker whisky to sponsor McLaren
Source:Hindustan Times
   
Percept H gets new CEO
Source:The Hindu Business Line
 
International News
Omnicom Posts Gains for Q4, Full Year
4A's Nominates Hopp as Vice Chairman
Seifert, Early Found Guilty on All Counts
UPS Rolls Out Global Campaign
  Source: Ad Week
   
New ad campaigns from Pepsi and Coke to add fizz to cola wars
  Source:IHT
   
Dove quits Mirror Group
Combined power boosts Starcom in agency league
Aegis score in KR Media battle
  Source: Media Week (UK)
   
Interactive Spending in Fourth Quarter '04 Soars 24%
  Source:Media Week(US)
   
ITV/BBC encourage iAds
  Source:Avanced-Television
Radio Gets Slow '05 Ad Start, Projected To Have A 'Flat' Year
  Source: Media Post
   
ProSiebenSat1 sees no uptick in ad sales
  Source:Financial Times
   
Ex-Ogilvy Ad Executives Convicted of Overbilling
  Source:Reuters
   
Mark Wnek on Advertising
  Source:Independent, UK
   
Enforce tobacco advertising ban completely
  Source:Malaysia Kini, Malaysia
   
Hong Kong Tourism Board Launches New UK Advertising Campaign
  Source:Creativematch
   
Milk ad spoiled by Canadian standards
  Source:Globe and Mail
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