Key Findings:

• Oral Care Advertising grows 4% on Television in '04 compared to '03.
• Oral Hygiene Range observes maximum growth in '04.
• Tooth Pastes constitutes 85% of Oral Care advertising in '04.
• Hindustan Lever tops Oral Care advertising on TV in 2004.

2001 had the maximum growth of 39 per cent in Oral Care advertising and observes small growths post 2001. Oral Care advertising grows by just 4% in '04 compared to '03 on Television.

Going into its details, let's look at the individual growth of all the categories considered in Oral Care on Television in '04 compared to '03.

Within the Oral Care categories, Oral Hygiene Range* show the maximum growth of 130 per cent in 2004 compared to 2003 on Television followed by 28 per cent growth in Mouth Wash. Interestingly, Tooth Brushes & Tooth Powders shows de-growth in '04. (Oral Hygiene Range* includes combined ads of products: eg. Advertising of Tooth Pastes and Tooth Brushes in the same commercial

Let's find out the category in Oral Care having maximum advertising spends in 2004 on Television.

The pie shows that 85 per cent of total Oral Care advertising constitutes of Tooth Pastes ads on Television.

Let's also look at the Top 10 Spenders in Oral Care on Television in 2004.