2 February 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 36
Adex Analysis













Cement advertising on TV up 45% in 2004
'Cement advertising grows 45% on television in 2004 compared to 2003.

Media, Advertising & Marketing Watch
$ 5m in kitty, Karthikeyan to race for F1
Tata Motors, JK Tyres, Bharat Petroleum put up the $ 5 million required to secure Narain Karthikeyan offer from Jordan team.

India high on O&M Worldwide's radar screen: Lazarus

Mudra acquires Kidstuff promos and events

IndiaGames launches 'Buffy - The Vampire Slayer'

Guest Speak
Is Corporate Branding Key For Going Public?
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (16 January 2005 to 22 January 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

In Business Bites, Ronnie Screvwala invites two leaders from the same industry to lunch at some of the finest restaurants and discusses policies, issues and challenges impacting their sectors.
Business Bites: Sunday, 30th January. 11am, 10pm
Click here for more details

Top 100 Programmes (16 January 2005 to 22 January 2005)
Star Plus
Sony Entertainment
Sun TV
Gemini TV

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
Ad agencies sizing up the pitch
US firms opt for Indian creative heads
Malaysian ad industry thriving against all odds
The pitch for Samsung
BBC World launches new ad campaign
Mudra Communications buys KPE
Source:Economic Times
 
   
Ad agencies look to bring home its own bacon
  Source: Moneycontrol.com
O&M Brand Forum: Brands need to meet consumer expectations, says Xavier Dreze
South is a priority for ZEE Telefilms
Source:Agency Faqs
   
   
Consumer insights play key role in our brand building strategies: O&M
Karthikeyan shifts gears to F1
Disney launches footwear for kids
Source:The Hindu Business Line
   
International News
Google Ads Send Profit Up, Shares Soar
US Radio Ad Revenues Hit $21.4 Bln in 2004-Group
Creators of Spoof VW Bomber Advert Come Clean
  Source;Reuters
   
Atmos Advertises TXU Name Change
Denver Agency Splashes a D.C., East Coast Paper
Priest Learns Lesson in Lust in Lincoln Ad
A Calculated Scheme or Just Naive Accounting?
Jaguar Meets With Agencies on $100 Mil. Creative Account
Sun Micro Selects Butler Shine Stern
  Source: Ad Week
   
Ads have Super Bowl fans on the edge of their seats
  Source:Financial Times, UK
   
Gagliano: I paid no attention to ad agencies
  Source:CNEWS
MSN Takes On Google With New Ad Campaign
ABC Family, New Line Team For Comedy Promos
Ad Server Introduces Nielsen DMA Targeting For Online Ads, Bandwidth Too
MediaPost Launches New Publications Site, OnlineMediaDaily
  Source: Media Post
   
DBSA appoints Lobedu Leo Burnett
  Source:Marketing Web, South Africa
   
Kiss 100 in ad-funded programming push
Nickelodeon in Spongebob flick sponsor deal
Nip/Tuck second series gets outdoor push
  Source: Media Week (UK)
   
China Media1 Grows Subway Advertising
  Source: Business Wire
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