Cement Advertising
on Television registers a rise of 45% in 2004 compared to
2003.
(25 January, 2005)
Key
Findings:
Cement
Advertising grows 45% on Television in 2004 compared to 2003.
Q4,
across 2001-04 sees intense ad campaigns
Cement
advertising marks a rise of 64% in 2003 compared to 2000
'Aditya
Birla Group' tops advertising on Television in 2004.
This
week, AdEx India looks at category-Cement. Let's look at its advertising
spends on Television in 2004.
2004
shows a growth of 45% in Cement advertising compared to 2003.
When do Cement advertisers prefer to spend across the year? The
below graph give the answers.
Cement
advertisers spends maximum in fourth quarter (i.e during festivals)
on Television across 01-04.
Let's
look at its advertising spends in the past years.
Cement
advertising shows a rise of 64% in 2003 compared to 2000 on Television.
Who
topped Cement advertising on Television in 2004?
The
graph shows that 'Aditya Birla Group' tops Cement advertising
(with 18% of the advertising share) followed by 'Grasim
Industries' at the 2nd position whereas Ambuja Cement gets
the 3rd position.
We
shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
