22 September 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 44









Media, Advertising & Marketing Watch













Max readies Big B film fest backed by ad campaign
As soon as the Champions Trophy gets over, Max will be airing the Amitabh Bachchan film festival called Main Hoon Don, from 27 September to 15 October. The ad campaign comprising outdoor and print for the same will be rolled out today.

ESS rolls out 'Closeup Dream Job - Harsha Ki Khoj'
ESPN Star Sports has rolled out a unique talent hunt in search for a presenter for the channel in India. The contest, which is basically targeted at sports fanatics who have grit enough to become a commentator - just like Harsha Bhogle.

TNS launches corporate reputation manager in India
The India 2004 TNS TRI*M Corporate Reputation Manager™; the first-of-its-kind study in the Indian market based on similar studies already conducted in the USA has been adapted to the unique circumstances of the Indian business environment and launched in India.

Chandra accuses Dalmiya, ESS of collusion
Chandra accuses BCCI chief, ESS of being in cahoots after board's decision to cancel tender. To legally challenge move.

BCCI cancels tender, ESS withdraws case

Prasar Bharati hints it won't bid high for Aussie tour

TV Ratings
Top 10 Programmes (5 September 2004 to 11 September 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (5 September 2004 to 11 September 2004)
Star Plus
MAX
ESPN
Star Sports
Sun TV
Sony Entertainment
DD1
Source: www.indiantelevision.com

Today's Newsbreakers.......India
Is advertising a woman-friendly profession?
Kyunki saas bhi kabhi promo ban jaati hai
Out of form: Sports loses eyeballs, ad pie
Source: The Economic Times
   
Pratham Books unveils reading campaign for rural children
Source:The Hindu Business Line
   
 
US internet advertising revenues jump 40% in first half
Source:www.keralanext.com
 
Advertising Icons Come to Life at New York Event
Source:www.onlypunjab.com
McCann Erickson, Bangalore, wins MSN
Kids prefer humourous TVCs to celebrity endorsements: Survey
Internet ad revenues jump 40 per cent
Source:Agency Faqs
 
The new JWT chief: rising up the ranks
Source:Rediff
   
Sporting corporates go beyond cricket
Source:Business Standard
International News
Online Forecast Up For 2005
X Marks Sweet Spot For ARF, Research Group Takes Over IAB's XMOS Studies
Anti-Ad Group Tries Advertising
Industry Identifies $50 Billion In Ad Waste: Wrong Messages, Wrong Timing
  Source:Media Post
   
Starwood Confirms Steven Heyer As CEO
Hamm, Shatner, Bradshaw, Lohan Star For Heinz
  Source: Brand Week
   
Shops are told to stop TV numbers game
  Source:The Herald, UK
   
Risque image dropped from beer ad
  Source: Herald Sun, Australia
   
Swiss referee advert censored
  Source: Ananova
   
Madison Avenue crowns America's ad icons
  Source: CS Monitor
Coke's Heyer Joins Starwood as CEO
Doner Media Chief Sattler Jumps to PHD
Fallon Names Wall International President
Roche Looks to FCB for $30 Mil. Account
Bollore to Increase Stake in Havas
  Source: Ad Week
   
AdLink gets hitched
Air France in blanket ad deal
  Source: Media Week (UK)
   
Commercial Alert Seeks Disclosure of Product Placement in Magazines
  Source:BtoBOnline.com
   
Euro 2004 advert 'irresponsible'
  Source:BBC UK
   
$400bn tobacco showdown
  Source: The Advertiser, Australia

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