Prasar Bharati hints it will not bid high for Aussie tour

NEW DELHI: Indian pubcaster Doordarshan, sitting happily on the ringside watching the cricket telecast soap opera unfurl with twists and turns, today hinted that it would not bid high if the rights come in a piecemeal fashion.

Pointing out that the recent developments are still being studied by the organisation, Prasar Bharati CEO KS Sarma today evening told, "I am not going to reveal my plans to the media, but it should suffice that it would not make sense for us to bid high if only few series are offered to us as way of a compromise."

Sarma's observations were based on's feedback to him that the Board of Control for Cricket in India (BCCI) may hawk the Australia and South Africa domestic series separately.

The plan, the BCCI has in mind, is that it will hive off the next three series separately (Australia in October, South Africa in November and Pakistan in March 2005) and offer fresh tenders for cricket rights four years from May 2005 uptill 2009.

Prasar Bharati, which manages Doordarshan and All India Radio, was the third highest bidder ($ 150 million) for the four-year cricket telecast rights being offered by the Board of Control for Cricket in India (BCCI) till 2008. The No. 1 spot was, of course occupied by Zee Tele with a $ 260 million bid that was further hiked subsequently, followed by ESPN-Star Sports, which was approximately 10 per cent lower than Zee.

According to Sarma, a five-day Test match, irrespective of the fact who is playing India and where, does not warrant a high price to be paid for the telecast rights. "Unlike an one-dayer, a Test is not always watched and followed that passionately. It would be difficult to sell airtime above an average price, which would be a deterrent for us to quote a high price."

As a matter of practice, while a one-day cricket game is telecast on DD's flagship channel, DD National, which has a massive terrestrial reach, Tests are generally aired on the sports channel that does not have the reach of DD National. On an average, most cable operators prefer to keep DD Sports on non-prime band.

What is further comforting for DD is that irrespective of the rights owner, in the event of a national telecast, the feeds are most likely to be shared with the terrestrial and national broadcaster in public interest.

But keeping all these hard financial figures aside, another Prasar Bharati official jokingly pointed out that with the current (dismal) form of Saurav Ganguly's Men in Blue, it is debatable whether anybody would like to watch them play at all. Irrespective of the channel that is telecasting them and whether advertisers would like to ride the cricket bandwagon or not.

Certainly these are points that the BCCI and its chief Jagmohan Dalmiya should ponder over.

Latest Reads
Disney India acquires rights of 'Freaktown'

Disney India has acquired the Canadian animated comedy series 'Freaktown' from Portfolio Entertainment. Broadcasters in the UK and Denmark have also acquired the rights for the same movie.

Television TV Channels Kids
ZMCL to demerge print biz into DMCL, list; approves new home shopping channel

The board of directors of ZMCL has inter alia approved a draft of Scheme of Arrangement and Amalgamation for demerger of print media undertaking of the company into Diligent Media Corporation Limited (DMCL), merger of Mediavest India Private Limited and Pri Media Services Private Limited into DMCL...

Television TV Channels News Broadcasting
DD D-G Sahu elected Asia-Pacific Broadcasting vice-president

Doordarshan Director General Supriya Sahu has been elected as the new vice-president of the Asia-Pacific Broadcasting Union. The election was held during the 53rd annual Asia-Pacific Broadcasting Union General Assembly hosted by the Indonesian public broadcaster RRI,

Television TV Channels People
Star Movies presents 'Films To See...' every weekday starting 7 Nov

Star Movies Select HD has been staying true to its promise of impeccable curation by showcasing the best. Star Movies sets standards of storytelling high inspiring a lot of others to try and re-invent the art of movie showcasing business.

Television TV Channels English Entertainment
Q2-17: Zee Media operating profit up

BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent...

Television TV Channels GECs
National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual & Documentary
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories