Television

Prasar Bharati hints it will not bid high for Aussie tour

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/21/Prasar%20Bharati1.jpg?itok=GjBHSNHG

NEW DELHI: Indian pubcaster Doordarshan, sitting happily on the ringside watching the cricket telecast soap opera unfurl with twists and turns, today hinted that it would not bid high if the rights come in a piecemeal fashion.



Pointing out that the recent developments are still being studied by the organisation, Prasar Bharati CEO KS Sarma today evening told indiantelevision.com, "I am not going to reveal my plans to the media, but it should suffice that it would not make sense for us to bid high if only few series are offered to us as way of a compromise."



Sarma's observations were based on indiantelevision.com's feedback to him that the Board of Control for Cricket in India (BCCI) may hawk the Australia and South Africa domestic series separately.



The plan, the BCCI has in mind, is that it will hive off the next three series separately (Australia in October, South Africa in November and Pakistan in March 2005) and offer fresh tenders for cricket rights four years from May 2005 uptill 2009.



Prasar Bharati, which manages Doordarshan and All India Radio, was the third highest bidder ($ 150 million) for the four-year cricket telecast rights being offered by the Board of Control for Cricket in India (BCCI) till 2008. The No. 1 spot was, of course occupied by Zee Tele with a $ 260 million bid that was further hiked subsequently, followed by ESPN-Star Sports, which was approximately 10 per cent lower than Zee.



According to Sarma, a five-day Test match, irrespective of the fact who is playing India and where, does not warrant a high price to be paid for the telecast rights. "Unlike an one-dayer, a Test is not always watched and followed that passionately. It would be difficult to sell airtime above an average price, which would be a deterrent for us to quote a high price."



As a matter of practice, while a one-day cricket game is telecast on DD's flagship channel, DD National, which has a massive terrestrial reach, Tests are generally aired on the sports channel that does not have the reach of DD National. On an average, most cable operators prefer to keep DD Sports on non-prime band.



What is further comforting for DD is that irrespective of the rights owner, in the event of a national telecast, the feeds are most likely to be shared with the terrestrial and national broadcaster in public interest.



But keeping all these hard financial figures aside, another Prasar Bharati official jokingly pointed out that with the current (dismal) form of Saurav Ganguly's Men in Blue, it is debatable whether anybody would like to watch them play at all. Irrespective of the channel that is telecasting them and whether advertisers would like to ride the cricket bandwagon or not.



Certainly these are points that the BCCI and its chief Jagmohan Dalmiya should ponder over.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/mnx.jpg?itok=b--2gVnf
MNX launches Super League chatbot

No one can ignore India’s crazy love for cricket, including English movie channels. MNX, the new age Hollywood channel for young India launched the very innovative MNX Super League chatbot, an interactive avatar of its TV show ‘MNX Super League’ on Facebook.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/porus.jpg?itok=cz1OH3uq
Porus reaches 10 Asian countries

MUMBAI: Porus is travelling internationally. The mythological show being aired on Sony Entertainment Television has made its entry in Malaysia, Vietnam, Cambodia, Brunei, Laos and Myanmar through JKN Global Media and in Indonesia with Soraya Intercine Films. Porus is now being watched in 10 Asian...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/MUNCH.jpg?itok=Q0kBzHw6
India News Manch - Modi Sarkar Kitni Asardaar? India News Conclave to Analyze Modi Government’s Four Years in Power

India News, known for its direct and unbiased brand of journalism, is all set to host a special conclave Manch – Modi Sarkar, Kitni Asardaar? (How Effective Has the Modi Government Been?) in New Delhi on Friday, May 25, 2018. The day-long event will present a comprehensive overview of the BJP...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/rekha.jpg?itok=ExfdDvbS
How relevant is the age old Lakshman Rekha in today’s times; questions &TV with Mitegi Lakshman Rekha!

Ravan’s abduction of Sita highlighted the consequences of crossing the ‘Lakshman Rekha’ for generations. However, with the talks of gender equality, women’s liberation and financial independence, amongst others, being the topic of global discussion, how relevant is this ‘Lakshman Rekha’ in today’s...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/anmol.jpg?itok=f-BJ33Wt
Zee Anmol most watched channel across genres

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol has reached the realm that has been normally occupied by the Sun TV Network’s flagship Tamil GEC Sun TV or by one of the Hindi channels that has been airing the Indian Premier League. What is remarkable is...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/Star%20Sports.jpg?itok=RfDxBBn0
Star India mulls adding VR to PKL 6

MUMBAI: Star India is taking the Indian Premier League (IPL) experience to other sports. After a phenomenal reception for using virtual reality (VR) in IPL 2018, it is diversifying into Pro Kabaddi League (PKL) season six.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/megha.jpg?itok=HUy8yJ6a
BTVI to leverage digital mediums for growth

MUMBAI: English business news channel BTVI is completing two years in August this year. The company was transformed from Bloomberg TV India after Bloomberg decided not to renew its deal with Business Broadcast News. BTVI got its COO Megha Tata in 2016 at the same time it got its new name. 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/zeetv_0.jpg?itok=Pu75zUWg
Zee TV the leader amongst GECs

As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/zeetv_0.jpg?itok=Pu75zUWg
Zee TV the leader amongst GECs

As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories