29 October 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 70








 

 Media, Advertising & Marketing Watch
















Brand Pepsi lures consumers with 'Bahut bada Pepsi'
Bigger is better! That's the philosophy that the US soft drink major Pepsi is swearing by. Capitilising on Mumbai's no show winter season as well as the festive season with Dushhera and Diwali, Pepsi's gone all out with a major outdoor spree in Mumbai.

Lowe steals Bajaj CT 100 from Leo Burnett
In a reviewal of the creative duties for Bajaj CT 100, India's second largest selling bike, the estimated 100 million account was awarded to Lowe. The incumbent was Leo Burnett.

Pepsi cricket campaign wins intl. Globes Award
Pepsi's integrated marketing campaign in India that centered around the cricket World Cup last year has been adjudged the best campaign amongst 333 entries from around the world in the annual Globes Awards sponsored by the Marketing Agencies Association (MAA) Worldwide.

Animal Planet increases brand awareness in Mumbai

Maruti, Toyota top customer satisfaction rankings

Beri-Essel closures unveils new marketing initiative

Candico spreads wings in Africa, Saarc & Gulf mrkts

Marantz & Boston launch home ent. products in India

TV Ratings
Top 10 Programmes (10 October 2004 to 16 October 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (10 October 2004 to 16 October 2004)
Star Plus
Sony Entertainment
Sun TV
DD1
DD Sports
Gemini TV

Click here to subscribe for free!

Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Vroom with a review
GM's new car stars in H'wood flick
Source:The Economic Times
   
Child labour
Source: The Hindu Business Line
   
   
RBS Home launches Diwali campaign
Source: Business Standard
JWT wins Century Plyboards account
Lowe wins Bajaj CT 100 account
Source:Agency Faqs
   
   
Cadbury spends Rs 12 crore to overhaul packaging
Source:The Financial Express
   
One shade better
Source:www.manoramaonline.com
International News
$50 Mil. Time Warner Cable Account Goes to Ogilvy & Mather
IPG, Omnicom Shops Add Work From Novartis
TI Stages Review for Global Business
Clemens, Johnson Help Cingular 'Raise the Bar'
  Source: Ad Week
   
Ad Demand Rises Among All Media Buyers, Especially Bush Supporters
Newspaper Becomes First To Implement Monthly Circ. Audits
Google Acquires Satellite Map Company
Reports: MarketWatch On The Block
  Source: Media Post
   
Nassau rules would address deceptive car ads
  Source:News Day
   
Google, BellSouth Ink Local Advertising Deal
  Source: Reuters
   
REPORT: Interactive Advertising World
  Source: The Search Engine Marketing Weblog
   
Beckham and U.S. divas star in Pepsi ad
  Source: Big News Network
McKinney wins $15M ad account
Polaris awards $15 million ad account to North Carolina agency
  Source: BIZ Journal
   
Nintendo Teams Up With Wildboyz For DS Advertising
  Source: Game Informer Magazine
   
Kerry Highlights Domestic Issues in Ad
  Source:Guardian
   
VNU unveils Data Business title
New ITV drama sponsor needed as HSBC end deal
HP wraps up Europe in Metro International deal
ARM hired for record DVD rental campaign
Unilever in first ad break deal for ITV3
Kerrang signs sponsor deal with Trojan condoms
MediaCom scoops top prize at Media Week Awards
  Source: Media Week UK
   
Florida Sees Sunny Citrus Campaign
  Source:Brand Week
Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ cross various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
For Feedback: Click here
Unsubscribe to this Newsletter: Click here
For Archives: Click here
Indian Television Dot Com Pvt Ltd, 126/127, Kartik Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA.
Tel: 0091-22-2673 0660/ 0986/ 0969, 56041495/ 96 Fax: 0091-22-2673 0659
The Ad Linx Reporter is an Indian Television Dot Com publication.
© 2001-2005 All Rights Reserved
www.indiantelevision.com
*If you are not able to see the mailer, please click here