26 October 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 67









 

 Media, Advertising & Marketing Watch
















'Antidote to melodrama' StarOne's adv. pitch
Translating StarOne into a ‘special’ channel that connects to a certain section at their wavelength was the key proposition.

Disney owns top three character franchises
Mickey Mouse, Winnie the Pooh the top two. Top-ten fictional characters grossed over $25 billion in 2003, says 'Forbes'.

Egmont launches 'Tintin & Alph-Art'
On the occasion of cartoon character Tintin's 75th birthday, kids' entertainment company Egmont Imagination (India) Limited launched the last book of the series of Tintin - Tintin & Alph-Art.

Etc to launch contest for SMS-based show
 Music channel etc has announced that its interactive show SMS Show My Song 7575 will have Amit Khanna as its new host.

GUESTSPEAK!
Corporate Identity Fitness Test
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (10 October 2004 to 16 October 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (10 October 2004 to 16 October 2004)
Star Plus
Sony Entertainment
Sun TV
DD1
DD Sports
Gemini TV

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Today's Newsbreakers.......India
Lowe Personal bags DLF retail account
Tea Board bets big on youth for generic campaign
Source: The Hindu Business Line
   
   
Dentsu Marcom wins Mauritius-based Emtel's 3G mobile network biz
STAR One to match STAR Plus on marketing spends
Mudra wins International Creativity 34 gold medal for ItchGuard
Source:Agency Faqs
 
'Touching is good' in sexed-up ads, says Nintendo
Source: Indian Express
TAM to monitor advertisements inside multiplexes
Watch! Elvis in Audi A4
Source:The Economic Times
   
   
Sachin’s return prompts advertisers to get into top gear
Winter plans: Lakme to foray into premium bodycare segment
Source:The Financial Express
 
Ad campaign draws IMA's ire
Source:The Hindu
   
The World of Contextual Advertising
Source: Hindustan Times
International News
AutoZone Talks to Media Agencies About $90 Mil. Business
Arnold, MPG Win Vonage's $75 Mil. Account
Reality Sets in for Flagging Fox Network
  Source: Ad Week
   
Tech Study Challenges IntelliQuest, Offers Integrated Media Perspective
Up In Smoke: Tobacco Ads Continue To Wane, Promo Spending Soars
Conservative Broadcaster Drives Web Traffic--To The Democrats
Tacoda Nabs Grey Lady
  Source: Media Post
   
Google Sees Brand-Advertising Opportunities
  Source:DM News
   
Span of smoking advertisements restricted: Naseer
  Source: PakTribune.com
Nielsen to test the value of advertising in videogames
  Source: Media Bulletin
   
Reuters targets IFAs and advertisers
  Source: Netimperative
   
PBL says advertising still solid
  Source:SMH
   
Hyatt Debuts New Television Advertising Campaign
  Source: Hotel and Motel Management
   
False advertising: FOX's on-screen text falsely suggested Bush ahead among white Catholics
  Source:mediamatters.org
   
Prop. 72 supporters use TV ad attacking Wal-Mart
  Source:www.sfgate.com
   
Illinois Judicial Voter Guide Gets Advertising Push
  Source:Yahoo
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