5 November 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 75






 

 Media, Advertising & Marketing Watch
















Deewanapan campaigns drive Max
If there is one channel that goes the whole hog on advertising its brand and its major properties, it most definitely is Sony Entertainment Television's (SET) special events and movies channel Max.

Star Plus, 3 network channels launch in US
Alongside Star Plus, other channels that launched on 2 Nov. on DirecTV platform are Star One, Star News and Star Vijay.

Star Plus gets modern 'Mahabharata' in afternoon band
Star Plus' 1 - 3 pm afternoon slot, already the strongest proposition across all mass entertainment Hindi channels, is further strengthening its band with the introduction of a modern day Mahabharata that plays out in a corporate board room.

Special Report
Kids channels lay out Utsav programming treat
Channels have lined up special programming blocks for their young TG with a promise of fantasy, magic and romance.

Guest Speak
Super Advertising Slogans and Super Costs
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (17 October 2004 to 23 October 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (17 October 2004 to 23 October 2004)
Star Plus
Sun TV
Sony Entertainment
Zee TV
Gemini TV

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Today's Newsbreakers.......India
It's spring again for ad gurus in election year
Clockwork: Nielsen may bring in watchmeter for TV viewers by '06
Source:The Economic Times
   
   
Festival to promote open source software
Source: Business Standard
   
Haier unveils detergent-free washing machine
Source: The Hindu Business Line
TBWA’s Benny Thomas to play bigger role, Pankaj Gupta joins as Delhi head
Bengalis love ABP’s anandautsav.com
Starcom bags media duties of energy drink Red Bull
Source:Agency Faqs
 
'Kama Sutra ad is India's hottest'
Source:The Hindustan Times
   
   
Emami targets Rs 1,000 crore
Source: The Financial Express
   
International News
TBWA\C\D Exits Comcast Review Amid Potential Conflict
Fast-Food Chain Cancels 'Mr. Wendy'
Havas: New Talks for MPG on $500 Mil. VW Media Account
Deutsch Provides 'Digital Joy' for Intel, Microsoft
  Source: Ad Week
   
Kelsey Group: Small Businesses Not Yet Advertising Online
Media Shops Are Putting Out The 'Help Wanted' Sign
As Newspaper Circ. Declines, Analysts, Buyers Fear Rollbacks
  Source: Media Post
   
BellSouth, SBC Form Joint Venture for Online Advertising, Acquire YellowPages.com
  Source: www.localtechwire.com
   
Pay-Per-Call Advertising: Is It The Next Big Thing?
  SourceWebProNews
   
Local ad firm joins Omnicom network
  Source:bizjournals.com
   
UFJ to begin advertising service
  Source: Japan Today
Univision profit rises on strong ad sales
  Source: Reuters
   
Tobacco Giant Challenges New Advertising Restrictions
  Source:Scotsman
   
Suspicious Havas won't let raider into boardroom
  Source:Guardian
   
Dawn of a new ad age
  Source:Cnet
   
AOL Ad Sales Aided by Google, Advertising.com
  Source:DM NEWS
   
Wendy's to Refocus Advertising Direction
ADM Introduces New Corporate Advertising and Tagline
  Source:Yahoo
   
Intel, MS Campaign Brings Digital Joy to the Home
  Source: Digital Silence
   
Ad agency joins UN Population Fund to fight fistula
  Source: www.un.org
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