2 November 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 72






 

 Media, Advertising & Marketing Watch
















ESS Asia reports ad revenue growth of 25 %
ESPN Star Sports (ESS) Asia has announced that it has managed a 25 per cent year on year increase in advertising revenues across the network from 1999.

Star 7827 launches reverse aution as Diwali special
Star India network, is all set to launch its second reverse auction - 'Kismat Jagao 7827 Lagao' as a Diwali promotion special in association with Eros Jewelry on 3 November.

Star has till 31 December to change One logo
Star India has been granted time till 31 December to complete changes in the logo of its new entertainment channel.

Frankfinn signs Soha Ali Khan as brand ambassador

Stevie Wonder TVC urges African Americans to vote

Guest Speak
Super Advertising Slogans and Super Costs
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (17 October 2004 to 23 October 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (17 October 2004 to 23 October 2004)
Star Plus
Sun TV
Sony Entertainment
Zee TV
Gemini TV

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Today's Newsbreakers.......India
Star, Sahara reach compromise on logo
Royal Sporting launches `New Balance' range
Source: The Hindu Business Line
   
These Prez ads were the costliest ever
$600 million ad spent for US President election
Source:The Economic Times
   
   
Credit card firms prefer print to TV when pitching for sales
Star TV told to change logo by January 2005
The core of a country brand
Source: IBusiness Standard
   
O&M, Grey win Leela Kempinski business
Lodestar on a hiring spree for servicing new businesses
Source:Agency Faqs
   
Advertisers riding the Red Sox victory wave
Domino’s eyes franchisee model to expand in India
Source:The Financial Express
   
   
Ad war multiplies city bus stops, so also traffic woes
The most extraordinary campaign that it wasn’t
Source:Indian Express
   
Karisma endorses Eros Jewellery
Source:www.indiafm.com
International News
Miller Reviews Promotions, Events Chores
Gillette Chooses Arnold for Brand Rollout
Weight Watchers: Exec Shuffle Won't Impact Review
What Women Don't Want? Soap Operas
  Source: Ad Week
   
P&G Invites Rivals To Two-Day Meeting, Boosts 'Single-Source' System
Blog Promoting Mazda Removed After Drawing Fire
  Source: Media Post
   
Ofcom loses screen ads complaints
  Source: BBC News, UK
   
Older Generation Primed for Advertising
  Source: Audio Graphics
   
Sony continues iPod fightback with Yahoo! campaign
  Source:Revolution Magazine
   
Ad Spending in Presidential Race Triples That of 2000
  Source: Hollywood Reporter
UK: Ofcom publishes alcohol advertising rules
  Source: Just Drinks.com
   
Video games win a sizable chunk of advertising dollar
  Source: Chicago Herald
   
Bahrain advertising firm wins top prize
  Source:Gulf Daily News
   
Update 2: DoubleClick Studies Sale, Other Options
  Source:Forbes
   
In the final hours, flush of ad spending
  Source: Media Life
   
Amstrad selects PHD Compass for £5m media brief
  Source: Media Week UK
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