Stevie Wonder TVC urges African Americans to vote

MUMBAI: In the final push toward US Election Day, tomorrow 2 November a new TV advertisement and public service announcement (PSA) featuring Black singer Stevie Wonder has been released.



The aim is to encourage African-American voters to hit the polls in record numbers, even in the face of reports of voter fraud and intimidation in communities across the country.


The PSA features images of ordinary people of colour against rural and urban backdrops wearing the campaign's signature "November 2" T-shirts.

Stevie Wonder plays his rendition of "America the Beautiful" on the harmonica and says: "Many fought for the right. Many died for the right. You can't just

talk about how you want this country to be. On November 2, vote with all your might."



The TV and radio ads will be broadcast during television programming popular with African-American audiences in Cleveland, Detroit,

Milwaukee, Orlando and Miami. November 2 campaign organisers are hopeful that the ad will encourage the country to stand up and vote, especially relevant to African-Americans in the face of growing documented reports of voter intimidation and fraud.

In 2000 in Oregon and Nevada, voter registration forms were destroyed by the firm hired to collect them. In Columbus, Ohio, dozens of local voters had received phone calls from people fraudulently claiming to represent the local county board of elections, telling them to go to the wrong voting location on Election Day. In Florida, 75,000 absentee ballots had to be re-mailed after they disappeared from the post office.

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