The TV and radio ads will be broadcast during television programming popular with African-American audiences in Cleveland, Detroit,
Milwaukee, Orlando and Miami. November 2 campaign organisers are hopeful that the ad will encourage the country to stand up and vote, especially relevant to African-Americans in the face of growing documented reports of voter intimidation and fraud.

In 2000 in Oregon and Nevada, voter registration forms were destroyed by the firm hired to collect them. In Columbus, Ohio, dozens of local voters had received phone calls from people fraudulently claiming to represent the local county board of elections, telling them to go to the wrong voting location on Election Day. In Florida, 75,000 absentee ballots had to be re-mailed after they disappeared from the post office.