1 November 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 71








 

 Media, Advertising & Marketing Watch
















SaharaOne to give away Rs 17 million in contest
SaharaOne is looking at luring viewers away from Star One by doling out close to Rs 20 million to loyal viewers.

TAM geared to measure ratings on any platform
Tam claims that all they need is a minimum sample size of penetration on any given platform to measure programme ratings.

Infosys bags 'Businessworld Awards' top honours
Businessworld in association with McDowell's Signature presented the 'Most Respected Awards 2004,' on 29 October in Mumbai at the Hilton Towers.

Rasna launches Kesar Badam flavoured product

Leo Burnett riding high on three new account wins

SifyMall brings in Diwali with new shopping bonanza

Guest Speak
Super Advertising Slogans and Super Costs
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (10 October 2004 to 16 October 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (10 October 2004 to 16 October 2004)
Star Plus
Sony Entertainment
Sun TV
DD1
DD Sports
Gemini TV

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Today's Newsbreakers.......India
Ajay Chindwani quits Lintas
Brush up on your TV
Lowe Singapore headed for major layoffs
TBWA creative chief named Cannes jury president
Source:The Economic Times
   
   
Left’s daily scouts for PSU ads
Can celebrities be brand ambassadors
Source: Indian Express
   
AD NAUSEAM: Copy Blighter: : Fair mind? A devil's worshop
Source: The Statesman
Connecting with consumers: net advertising gaining momentum
Jaipuria eyes Pepsi franchisee rights on foreign shores
Erasing a blurred line: stealth ads of branded entertainment
‘A celebrity CEO can buy you free advertising’
Source:The Financial Express
   
   
Ajay Chandwani, president, SSC&B Lintas quits
Creative outsourcing: Is India the destination next?
Kids and women are high on National Geographic's agenda
Source:Agency Faqs
   
Publication, with Surjeet as chairman, asks for govt ads
Source:Newindpress
International News
$45 Mil. Porsche Media Account in Play
IMS Health CEO Thomas Joins IPG's Board
Bush Team to Revise Controversial TV Spot
  Source: Ad Week
   
Kerry Beats Bush... Among Planners, Buyers
BellSouth Strikes Deal To Resell Google's AdWords
Madison Avenue Keeping Watch On MarketWatch
  Source: Media Post
   
On Advertising: EU tries to clear the smoke
  Source: IHT
   
The advertisers call it `marketing content'
  Source: Ha'aretz, Israel
   
AMERICAN TRENDS: Filling up on advertising messages on pizza boxes
  Source: Richmond Times Dispatch
   
Will showers rain on the advertising parade?
  Source: Independent, UK
Television producer talks on red and blue advertising
  Source: Tufts Daily,
   
Blair launches ad blitz for early polls
  Source: Sify
   
MTV2 Episodes Don't Have Commercials but Do Pitch Lee Jeans
  Source:NYT
   
Advertising costs hurt Creative
  Source:BBC News, UK
   
Xbox deal for fhm.com
Stakes are high for agencyland as the wheel spins on key pitches
Ten years on: has the net grown up as an advertising medium?
My favourite campaign - The sheer genius of BA’s screaming woman
  Source: Media Week UK
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