| Now for the big prize money. A cash prize of Rs 100,000
is waiting to be given away every hour for those who answer the questions
correctly. But the buck doesn't stop here. Since Diwali is all about
bonuses, on 12 November a sum of Rs 1 million will be given away every
hour! So 10 hours of programming and Rs 1 million every hour... the
calculation is child's play - a whopping sum of Rs 10 million will
be given away on the day of the festival of lights. Altogether, that
means Sahara will be giving away Rs 1.70 crore (17 million).
An exuberant SaharaOne creative director Shashank Ghosh says, "The
whole idea of this contest is centered around having fun and engaging
the audience."
An ad campaign around the mega contest will be rolled out today
(1 November) and will be flashed across all media - print, television,
outdoor and radio!
Elaborating further, Ghosh says, "This contest will be indicative
of the new direction of SaharaOne, which is experimenting with new
things. We have a lot of event- driven programming and this will
be an extension of the same."
Imitation, they say, is the best form of flattery. And that's exactly
what SaharaOne is doing by its 'Ghante Ki Tuning Jamegi' contest.
However, Star's new baby in the offing -Star One - shouldn't get
too worried as its offerings in terms of programming would be more
than a shade different than that of SaharaOne.
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