24 May 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 56














Media, Advertising & Marketing Watch










Nick to get 'MTV India treatment' for makeover
Bollywood film star Saif Ali Khan as brand ambassador and a tie up with Hum Tum is just the first step towards the rejuvenation of Nickelodeon, the kids' channel from the Viacom fold that has been struggling to make its presence felt in the last four years of its existence here.

Andre Nair to head MEC Asia Pacific
Along with Nair, Ashutosh Srivastava & Vikram Sakhuja also moving up the corporate ladder wef 1 October.

O&M works on new campaign for 'HT Next'
The Hindustan Times has initiated a multi-media campaign for its recently introduced youth-centric edition HT Next. Beginning with a series of print advertisements, the campaign will soon be extended to outdoor and radio mediums as well.

SET popularises its characters through promotions
Whether its Jassi from Jassi Jaissi Koi Nahin or Pooja from Yeh Meri Life Hai, Sony Entertainment Television is working on series of interesting programming and marketing initiatives for viewers to empathize with the main protagonists of its prime time shows.

India TV hires CF Moses as sales head for West
CF Moses has joined India TV as regional manager sales West. Prior to joining India TV he was part of the core sales team of NDTV India and had been part of a team that built the channel in the west in terms of revenue

Promax Century Awards to honor top achievers
Television icon Barbara Walters, prominent broadcast station group leader Dennis Swanson and cable network pioneer Judy McGrath have been named as the 2004 Television Century Award recipients by the Promax&BDA organization.


'Lux Star Bano, Aish Karo' contest winners announced
Cafe Coffee pushes its 'cuppa' into movies
YMF treads on trend territory
Indian youth looking locally to go international: YMF
TV high on youth agenda - MTV study
Guts v/s Vision: Anything is possible!
MTV Brand Equity Youth Marketing Forum slide show
Electrolux launches hi-tech fridges, plans media blitz
Rasna launches 'Sky Party with Karisma' contest

TV Ratings
Top 10 Programmes (2 May 2004 to 8 May 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (2 May 2004 to 8 May 2004)
Star Plus
Sony
Sun TV
Set Max
Gemini TV
Source: www.indiantelevision.com

Today's Newsbreakers.......India
Internet Ad Revenues Nearing A New High
Kinetic Plans To Maintain Adspend In 2004-05
AC Majors Gear Up For Summer Season
Measuring Returns: Companies Log On To Performance Marketing
LG Sets Up Network Of ‘AC Academies’
Gotta Build Your Brand Till You Die
Source:Financial Express
   
Paramount to retail Osim products
Cenzer may tie up with Sagem of France
Limtex Tea launches new brand
Merlion India Fund bullish on FMCG sector
Infosys brand valued at Rs 8,185 crore
Source: The Hindu Business Line
 
Nestle ropes in Ajit, Simran for Sunrise TV ad
Nike to set up 100% Indian arm
Euro RSCG picks up Elder Pharma biz
Kinetic to launch Rs 4-crore ad campaign
Source: The Economic Times
 
Trend setting's good, but trend spotting's cool
Aniston is Barclaycards new face!
Source:Times of India
 
Ashish Chakravarty, executive CD, Euro RSCG, Delhi, quits
JWT, Mumbai, adds creative talent; explores ‘script writing’ cell
Andre Nair now chairman & CEO of Mediaedge:cia, Asia Pacific
For Indian youth, live-and-let-live is the mantra: MTV study
Source:Agency faqs
International News
Delta Faucet Parts With Campbell-Ewald
Source: Ad Age
 
UEFA opts TNSSport ad watch
Homebase planning account goes to MindShare
  Source: Media Week (UK)
 
Deere Evaluates Media Buying
Nissan's Goodwin Heads to Deutsch
Source: Ad Week
 
Grey Global Gets More Restitution
Estee Lauder, P. Diddy's Sean Jean Ink Deal
Source: Brand Week
2004-05 Upfront Sales Pitch Scorecard
Wireless Use Fuels Mobile Marketing Opportunities
West Coast Interactive Group Poised To Make Its Debut At AdTech-San Francisco
Source : Media Post
 
Radio advertising set to make a splash in China
Source:Straits Times, Singapore
   
UK censors breastfeeding image in EU elections ad
  Source:Taipei Times
   
ITV seeks advertising creatives for 1970s reality show
  Source: Media Bullet

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