SET popularises its characters through interesting promos

MUMBAI: Whether its Jassi from Jassi Jaissi Koi Nahin or Pooja from Yeh Meri Life Hai, Sony Entertainment Television is working on series of interesting programming and marketing initiatives for viewers to empathize with the main protagonists of its prime time shows.

Sony is currently running a 'Jassi Hum Tum' contest involving a interesting tussle between Jassi and Karan Kapoor, a role of cartoonist portrayed by Saif Ali Khan in the forthcoming movie Hum Tum.

In the promotional campaign for Yashraj Films? Hum Tum, Karan, who is working with the Times of India in the movie, will have an argument with Jassi on May 27 during Jassi Jaissi Koi Nahin. Karan, who as in the movie is indifferent to her co-star Rani Mukherjee and other women, will be involved in a similar situation with Jassi.

Says SET senior vice-president marketing Albert Almeida, ?It?s a three-way promotion between Sony, Yashraj Films and the Times of India. The plot of the movie or Saif?s character has been smartly woven with Jassi Jaissi Koi Nahin. Saif will be seen in a cameo, having similar differences with Jassi (as with Rani) soon.?

On the objective behind the new initiative and the recent one, where Jassi and her friend Nandu were shown on NDTV during the India Fashion Week (held in the Capital recently), Almeida said, ?The whole idea is to make viewers relate with these characters, emphatise with them and also to bring in additional viewers by usage of other mediums.?

The interactive contest is about choosing an option for what is Jassi?s problem, according to Karan Kapoor. Viewers can either use SET?s four-digit SMS code or log onto SET?s web site for an opportunity to meet Saif Ali Khan.

Such contests soon will be extended to other characters from Sony. ?Its not only Jassi. We have plans for others like Saaksshi and Pooja,? said Almeida.

Latest Reads
Kalpataru Mandates NeoNiche to Design and Deliver Their Event Marketing Initiatives

NeoNiche Integrated Solutions Pvt. Ltd, a 360-degree experiential marketing agency, recently won the events mandate for Kalpataru Limited. The account was won following a multi-agency pitch.

MAM Marketing MAM
Irdeto and African Wildlife Foundation Join Forces to Hunt Down Wildlife Crime Online

AMSTERDAM: The African Wildlife Foundation (AWF) and Irdeto have partnered to combat poaching and wildlife crimes online. The illegal selling of animal parts is the fourth biggest illicit industry worldwide behind drugs, counterfeit goods and human trafficking. These wildlife crimes not only...

MAM Marketing MAM
Dentsu Webchutney launches new campaign for Platinum Days of Love

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has launched Platinum Days of Love’s new season’s collection with the campaign #LoveSoRare, a series of 30 digital films inspired by the design story of the collection.

MAM Media and Advertising Ad Campaigns
Renault India’s social experiment to reveal ‘Who are India’s worst drivers’

With the thought to find ‘Who are India’s Worst Drivers?’ Renault India along with its creative agency Law and Kenneth Saatchi and Saatchi recently conducted a social experiment in the streets of Mumbai and New Delhi by monitoring the traffic violations that took place every hour across some key...

MAM Media and Advertising Ad Campaigns
Ipsos India launches TrueFace

Ipsos India has launched TrueFace, an indigenously developed recruitment screening app, for Qualitative research.

MAM Marketing MAM
TAM AdEx reveals print, radio reducing spend on TV

A recent report created by AdEx, a part of TAM Media Research, has revealed how television medium uses others mediums i.e. print and radio for its own advertising and vice versa.

MAM Marketing Brands
DS Group rolls out 3 new TVCs for Pulse candy

Taking forward its ‘Pran jaaye par Pulse na jaaye’ narrative, Pass Pass Pulse, the candy from DS Group, has rolled out another set of three commercials.

MAM Media and Advertising Ad Campaigns
Artimas Fashions debuts One8 innerwear look of Virat Kohli

Artimas Fashions Private Limited, and licensee of One8 innerwear brand showcased the first look of its innerwear range today.

MAM Marketing Brands

National, 6th December 2018: Femina, India’s largest women’s brand, and, one of the best online destinations for beauty and wellness products, has announced the 5th edition of its marquee property Nykaa Femina Beauty Awards. The trendsetter in the beauty awards space has witnessed the...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories