3 March 2004 Newsletter Subscription Email this Page Volume 9 - Issue No: 99












Adex Analysis








Tea advertising hottest on Aaj Tak & SAB TV
Aaj Tak accounts for the highest share of tea advertising on television, followed by SAB TV.

Media, Advertising & Marketing Watch
P&G reduces prices of Tide and Ariel
Procter & Gamble has announced that it has reduced the prices of Ariel and Tide bags (large packs) by 20-50 per cent.

In-program ad tactics tackle clutter, but tick off viewers
With the traditional advertising space on American television notching a record number of commercials per hour, advertisers and major US television networks are trying to break away from the prime time clutter by moving away from the advertising space and into the programming space.

'Frames 2004' develops unique themes for each day
Frames 2004 , the global convention on the business of entertainment will kick off in two weeks' time in Powai. The three-day event takes place from 15-17 March and the organisers have come up with a unique theme for each day.

BBC Radio gets UK rights to India Pak series
BBC Radio has announced that it will have live coverage and in depth analysis of India's upcoming tour of Pakistan from next week.

.TV Ratings
Top 10 Programmes (15 February 2004 to 21February 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (15 February 2004 to 21February 2004)
Star Plus
Sun TV
Sony


Source: www.indiantelevision.com
Today's Newsbreakers.......India
Another first for Mac in India: home delivery
Sony to position Aiwa as 'value-for-money' brand
New press campaign to follow for Honda
Piramals plan tech tie-ups with overseas retail chains
Source: The Economic Times
 
Subroto Sengupta, doyen of Indian advertising passes away
Idea roadshow to hit cities
Selling Down Under
Source: Business Standard
 
Everest wins Rs 7-8-crore creative duties of Maxima watches
Ogilvy study maps kid insights to fine-tune communication
Source: www.agencyfaqs.com
 
Tata Motors Rolls Out Advent At Geneva Auto Show
Coke Attempts To Tap Into UK Bottled Water Market
Advani To Embark On ‘India Shining’ Roadshow From March 10
Source: The Financial Express
   
Electrolux signs up OMS as media planning agency
IA launches package for Indo-Pak one-day series
ITC plans rural supermalls at its hubs
Source: The Hindu Business Line
International News
Mother's Coke Spot Hits U.S.
Advocates Call for Limits on Marketing to Kids
BBH Seeks Outsider for ECD Slot
Source: Adweek
   
DoubleClick and Nielsen//NetRatings Release Inaugural joint Year in online advertising report
Source: Digital Video Editing
   
Hive Partners pushes idea of videogame advertising
Source: Channel News Asia
 
Adage Entertainment Marketers of the year special Report (PDF File)
Mel Gibson, The Miracle-Working Movie Marketer
At&T Vp For Marketing Leaves Company
  Source: Ad Age
Demand grows for junk food ad ban
Source: BBC News
   
Coke questioned about using word 'pure' to advertise Dasani water in Britain
Source :Canada .com
 
Ireland : Govt's TV advertising regulation plans rejected
  Source: RTE Interactive (Ireland)
   
Quigo to Challenge Google AdSense, Contextual Advertising
Source: Search Engine Journal
Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ cross various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
For Feedback: Click here
Unsubscribe to this Newsletter: Click here
For Archives: Click here
Indian Television Dot Com Pvt Ltd, 126/127, Kartik Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA.
Tel: 0091-22-2673 0660/ 0986/ 0969, 56041495/ 96 Fax: 0091-22-2673 0659
The Ad Linx Reporter is an Indian Television Dot Com publication.
© 2001-2005 All Rights Reserved
www.indiantelevision.com
*If you are not able to see the mailer, please click here