'Frames 2004' develops unique themes for each day

MUMBAI: Frames 2004 , the global convention on the business of entertainment will kick off in two weeks' time in Powai. The three-day event takes place from 15-17 March and the organisers have come up with a unique theme for each day.

They are India Unbound, Making It Possible and Vision 20/20 Future Perfect? As the last name suggests, the last day of Frames takes a broad perspective on the state of the industry. With CAS officially put on the backburner the question now is what do we do now on the crucial issue of addressability? Speakers attempting to answer this question will include Walt Disney Asia Pacific MD Doug Miller who will deliver the session's keynote address. Prasar Bharati CEO K S Sarma will put forth the point of view of the pubcaster. Representing the technology side are NDS Asia Pacific's VP, GM Sue Taylor and Motorola's A K Sekhar.

Casbaa will host a session, which will focus on what India can learn from other countries regarding pay television. The speakers include Star CEO Michelle Guthrie, Celestial Pictures CEO William Pfeiffer, and CNBC Asia Pacific president and CEO Alexander Brown.

The second day will see two brainstorming sessions on how programmers and advertisers can improve their return on investment on the television. Turner International Asia - Pacific president and MD Steve Marcopoto will deliver the keynote address at one of the sessions. He will dwell on the strategies overseas broadcasters have adopted. Other speakers include Star India COO Sameer Nair, Tam CEO L V Krishnan and Sony's executive VP Sunil Lulla.

On the opening day a key session will focus on radio. RadioActive: Unravelling the Mystery of Effective Radio Communication will be chaired by Banyan Tree Communications MD Anish Trivedi. Advertisers are confronting the challenge of how to maximise the return on investment. Lowe India executive creative director R Balakrishnan (Balki) will dwell on the ten golden rules of maximising advertising effectiveness on radio. Radio Mirchi CEO A P Parigi will dwell on the key issue of creating listener loyalty.

As had been reported earlier by, Reliance Industries chairman and MD Mukesh Ambani will deliver the final address at the event.

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